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Vision: The Key to Long-Term Success and Strategic Planning

Vision is crucial for defining a company's long-term mission and ability to anticipate change. As Wayne Gretzky famously advised, successful leaders skate to where the puck is going, not where it is. A case study of Boorum & Pease illustrates the importance of adapting to technological advancements, as the demand for traditional products like three-ring binders has dwindled. Vision statements from companies like Microsoft reflect a proactive approach to change, emphasizing the need for strategic planning and thinking to ensure relevance and success in a fast-evolving market.

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Vision: The Key to Long-Term Success and Strategic Planning

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  1. VISION • Vision = defining mission in long run? • Ability to predict • See opportunities, problems

  2. Wayne Gretzky: The trick is “…skating to where the puck’s going to be, not where it is.”

  3. St. Louis Post Dispatch, April 27, 1995: “Boorum & Pease, a 94-year old company that makes three-ring binders, is closing because its products have been made obsolete by computerization. The firm said Thursday it would close its factory and office complex within ten months, eliminating 106 jobs. Besides making vinyl three-ring binders and recordkeeping books, Boorum also makes columnar accounting ledgers. The company said its products have become almost obsolete because records now are kept on computers. Demand has been slipping for years.”

  4. Vision statements: Microsoft, 1975: “A computer on every desk and in every home.” Microsoft, 1999: “Empower people through great software anytime, anyplace and on any device.” Wall Street Journal, July 23, 1999, p. A3.

  5. VISION MISSION ? STRATEGIC PLANNING STRATEGIC THINKING

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