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Marketing Objectives. A2 Business Studies Unit 3. Aims and Objectives. Aim: Understand internal and external factors affecting marketing objectives. Objectives: Provide SMART objectives for Virgin Trains. Explain how internal and external factors affect marketing objectives.

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marketing objectives

Marketing Objectives

A2 Business Studies Unit 3

aims and objectives
Aims and Objectives

Aim:

  • Understand internal and external factors affecting marketing objectives.

Objectives:

  • Provide SMART objectives for Virgin Trains.
  • Explain how internal and external factors affect marketing objectives.
  • Design SMART objectives.
starter
Starter
  • Define marketing objectives
  • What does SMART mean in relation to marketing objectives?
virgin trains
Virgin Trains
  • Virgin Trains SMART objectives
internal external
Internal & External
  • Internal and External factors both affect the setting of Marketing Objectives.
      • Complete in teams, and rotate.
impacts on marketing objectives
Impacts on Marketing Objectives
  • In 2003 David Beckham moved from Manchester United to Real Madrid for £25m.
  • How might this transfer have affected the marketing objectives of both Man Utd and Real Madrid?
  • Is this an internal or external factor?
marketing objectives1
Marketing Objectives
  • Draft out two SMART objectives which you wish to achieve for your client in your groups.
  • Feedback/Group Critique
mood boards
Mood Boards
  • A collection of images and words that capture recent/future trends which will be used to influence your marketing campaign.
  • Conveys colours and ideas.
  • Brainstorm out ideas for colours/trends to include in your marketing.
plenary
Plenary
  • Give four internal influences on marketing objectives.
  • Give four external influences on marketing objectives.
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