lim sei kee @ ck n.
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Lim Sei Kee @ cK. SC3 – Business Planning (A). What is a Business Plan?. It is a medium to communicate your business idea It is a document that shows the inner workings of the business Business Blueprints and Roadmap. What is the purpose?.

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Presentation Transcript
what is a business plan
What is a Business Plan?
  • It is a medium to communicate your business idea
  • It is a document that shows the inner workings of the business
  • Business Blueprints and Roadmap
what is the purpose
What is the purpose?
  • Business profile – to convince the investors/ bankers of the business feasibility
  • The business roadmap – to clarify the structure of the business and how it will be managed
  • Operations Manual – To communicate to employees on their responsibilities in relation to the company objectives
formal business plan structure
Formal Business Plan Structure

FINANCIAL ANALYSIS AND FORECASTS

MILESTONES, FUTURE PLANS

EXIT STRATEGY

APPENDICES

  • COVER
  • TABLE OF CONTENTS
  • EXECUTIVE SUMMARY
  • BUSINESS PROFILE
  • PRODUCTS AND SERVICE
  • ORGANIZATION STRATEGY
  • OPERATIONS STRATEGY
  • MARKETING ANALYSIS
  • MARKET STRATEGY
executive summary
EXECUTIVE SUMMARY
  • Often written last, shown first
  • Make it interesting for the reader
  • Make it simple point form for every section, or a simple abstract summary
  • 1 or 2 pages Maximum
business profile
BUSINESS PROFILE
  • Introduce the business
  • Legal structure of the business
  • Nature of business
  • Mission and objectives
  • Startup Cost
description of business
DESCRIPTION OF BUSINESS

What is the business?

  • A brief description of the business idea and why it should be a success
  • History of the enterprise and its ownership
  • Information about the entrepreneur’s qualifications, experience and financial status
  • Location
description of product service
DESCRIPTION OF PRODUCT/SERVICE
  • A description of the product and what it does
  • An explanation of ways in which the product is distinctive and unique
  • Analysis of the competition
  • How the product will be developed and what new products are being considered as replacements
management plan
MANAGEMENT PLAN
  • Who are involved?
  • Organization chart
  • Personnel roles and responsibilities
  • Personnel Qualifications
  • Key roles/ management
  • Payroll cost
your task
Your task:
  • Get into your team!
  • Discuss about the different ideas that you may have.
  • Share with everyone about:
  • Business profile
  • Description of business
  • Description of product(s) / service(s)
  • Management Plan