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MSN – EZ Blaster Get your TV ad interactive … in a glimpse

MSN – EZ Blaster Get your TV ad interactive … in a glimpse.

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MSN – EZ Blaster Get your TV ad interactive … in a glimpse

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  1. MSN – EZ BlasterGet your TV ad interactive … in a glimpse

  2. “I’ve got to express my disdain about the web’s ability to simply enhance traditional media, and nothing more. I find it a little too convenient that the overwhelming consensus is for online advertising to be the icing on top of the traditional cake […] No doubt online will both complement and enhance existing forms, but it will also lead, revive, invigorate and transform traditional campaigns with traditional media” • J.Jaffe

  3. EZ BlasterWhat is it, what does it look like ? • Easy and fast way to get your TV ad interactive on the MSN Network • Showcase (300*250) format only • Available on • MSN.BE Homepage • MSN channels homepage when available • Hotmail Homepage • Hotmail Sent confirmation page • Spaces Homepage Click me Click me

  4. EZ BlasterWhy should you do it ? • Boost your TV campaign by making it interactive • Easily broadcast your spot in the online environment • Target them (age, gender, language, content) • Let your consumer interact • Data capturing • Newsletter subscription • Online purchase • Vote • Traffic generation to website • Viral

  5. EZ BlasterWhat to deliver ? • Good quality video file – minimum 320*240 size • Mpeg • Mov • WMV • 45 sec maximum duration • Optional : Beginning/ending picture shot as *.jpeg or *.gif • A click through URL

  6. EZ BlasterWhat are the steps to take and what does it cost ? • What are the steps to take ? • You contact your usual MSN sales person to check availabilities and build your planning • Once approved, you deliver the video and the optional *.gif/*.jpeg beginning and/or ending picture directly to Eyeblaster • Within max 48h, your ad is shaped, produced and submitted for approval • The day following your approval you are live on the MSN Network • What does it cost ? • Creation, trafficking and streaming : Microsoft is taking care of those! • Only requirement : Minimum 1.000.000 Showcase impressions booked on the MSN Network

  7. EZ BlasterIntroduction offer • Considering the short set-up for such an action we want to reward those who would still try it out this month • Mandatory • 1.000.000 Showcase impressions booked on any showcase slot on our network (excl. Messenger webcam preload) • 10.000 euros gross order value (before AC) • Last deadline to start your EZ Blaster action : the 22nd of September • Proposal • 25% rebate on MSN and Spaces Homepage Showcase • 30% rebate on Channels and Hotmail Showcases

  8. EZ BlasterContacts • MSN • Your usual account manager • Your usual account executive • Eyeblaster • Guy Makmel • guy.makmel@eyeblaster.com • Tel: +31 (0)20 6839 857 • Martijn Himpers • martijn.himpers@eyeblaster.comTel: +31 (0)20 6839 857

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