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Comprehensive Website Redesign for Realtor Jaclyn Solomon: A Journey Through Color and Design

This project focuses on the complete redesign of Jaclyn Solomon's real estate website, emphasizing her strong background in interior design and home décor. We aimed to create an engaging and visually cohesive online presence through the strategic use of warm color palettes, thoughtful content layout, and technical enhancements. Throughout the process, we navigated challenges around content formatting, client communication, and resource management. Important lessons learned included the value of time management and maintaining strong client relationships for successful outcomes.

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Comprehensive Website Redesign for Realtor Jaclyn Solomon: A Journey Through Color and Design

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  1. Presented by: DakshGrotra Jaclyn SolomonReality in Realty

  2. Background • Client: Jaclyn Solomon • Occupation: Realtor, home décor • Background: Interior design, colours • Objective: Complete redesign • Site: www.jaclynsolomon.com • Initial Meeting: projected personality, content discussion, workflow

  3. Design Process • Colourpaletteswarmcolours, deep shades • Grey Boxes Incorporate movement • MockupsApplygreybox + colour palettes

  4. Swatches Chosen

  5. Swatches Chosen

  6. Grey Boxes

  7. Grey Boxes

  8. Grey Boxes Chosen

  9. Mockups Chosen

  10. Mockups

  11. Design choices changes • 960pxFull screen website • Remove picture at top (not supplied) doesn’t flow with website • Remove pictures in sub content with floral background (too cluttered) • Remove flash element replace with javascript

  12. Design choice changes • Small caps font differs greatly in Chrome Firefox and IE (removed) • Article formatting (divide longer piece into 2 pages) • One size image for all articles • HTML5, CSS3

  13. Project Management

  14. Project Management • Client relationship adult to adult throughout (initial meeting parent to child) • Communication almost daily email • Deliverables valid code, mockups, finished site working page, articles from blog reformatted

  15. Technical Issues • Not included at beginning Javascript, PHP, CMS • Now has Javascript only, triple constraint for PHP, CMS • Article pages (12+pages) reduced time and resources pooled from contact (PHP) forms to this (scope creep)

  16. Content/Image problems • Content given early however… • Didn’t anticipate formatting would be issue, images were supplied but lower quality • Images had to searched for home/article pages • Navigation formatting for 100% width issues (widescreen)

  17. Client issues • Client was expected to go on vacation (early in project), handled by continuing overall layout ignoring content (bad idea) • MAJOR issue during FTP accidently erased other websites on server instead of updating just clients • All restored from backups (client site working now)

  18. Personal issues • Got lazy early on (content given early), forced me to rush at end working 4+ hours after class each time • Got wrapped up with minute details early on such as colouring/image positioning

  19. Time on Task • Expected ~125 hours, Reality 160 hours • Due to content formating (was smallest required time in WBS ballooned to one of largest) • Resource pooling from advanced features (forms, social media interaction)

  20. Milestones • Early milestone were met • Initial design and RBA were done exactly on time • Content formatting later on caused later milestones to be pushed back • However all project was “completed” on time

  21. What I learned • Designer should ensure time is spent wisely • Don’t think you can finish in last week by rushing • Triple constraint will almost take place • Keep in touch regularly • Don’t freak out (ftp problem) • Don’t be afraid to ask for help • Keep good relation with client for future projects

  22. Questions? This is me as a cucumber

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