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Marketing Mix Project. Marketing I – October 22 nd. Project Overview. Students divide into groups of 2-3 people Design a new item for the BWHS School Store (may use www.customink.com to complete design) Apply the Marketing Mix to this new product

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Marketing Mix Project


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marketing mix project

Marketing Mix Project

Marketing I – October 22nd

project overview
Project Overview
  • Students divide into groups of 2-3 people
  • Design a new item for the BWHS School Store (may use www.customink.com to complete design)
  • Apply the Marketing Mix to this new product
  • Create a PPT presentation to present to class
powerpoint guidelines
PowerPoint Guidelines
  • 7 slides minimum:
    • Cover slide (product name & student names)
    • Agenda/overview slide
    • Product slide
    • Price slide
    • Place slide
    • Promotion slide
    • Conclusion/wrap-up slide
agenda slide example
Agenda Slide - example
  • The Marketing Mix:
    • New Store Product
    • Item Price
    • Item Location
    • Promotion
product slide example explain the product in detail
Product Slide – example(explain the product in detail)
  • Gildan 100% cotton short-sleeve tee
  • Hot pink color with white screen print
  • Sizes S-XXL
price slide example explain the pricing in detail
Price Slide – example(explain the pricing in detail)
  • Shirt cost (what we really paid for the shirt) $6.50
  • Retail price (what we will charge for the shirt) $10.00
  • Profit (the difference of retail & cost) $3.50

Explain if customers would pay the retail price or not? (remember you want to get a 40% mark-up on retail items)

promotion slide example explain the promotion in detail
Promotion Slide – example(explain the promotion in detail)
  • Morning announcements
  • Flyer online
  • Word-Of-Mouth
  • Visual promotion in Spirit Box
  • Pink Game & Pink Out Day
conclusion slide example
Conclusion Slide - example
  • Find A Cure t-shirt
  • $10
  • School Store/Spirit Box
  • Morning Announcements
  • Let’s Pink Out BWHS!