Marketing Mix Project. Marketing I – October 22 nd. Project Overview. Students divide into groups of 2-3 people Design a new item for the BWHS School Store (may use www.customink.com to complete design) Apply the Marketing Mix to this new product
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Marketing I – October 22nd
Explain if customers would pay the retail price or not? (remember you want to get a 40% mark-up on retail items)