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Reviving Core Values: A New Era in Brand Leadership and Social Justice

In an age of rapid change and consumer demands, the essence of a brand lies in its core values. This narrative explores the evolution from old to new, emphasizing delivering the dreams of the masses through aspirational storytelling. We delve into iconic brands, the impact of media, and the role of corporate ethics in fostering a social justice framework. Traditional themes of aspiration, strength, and care in leadership combat socio-economic disparities, with a focus on evolution while retaining authenticity. Join us in redefining success beyond profit, toward a meaningful connection with underprivileged communities.

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Reviving Core Values: A New Era in Brand Leadership and Social Justice

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  1. Context Core Values Old New Brand Delivering Dream Of Masses (Social Justice) Customer

  2. PLC of AB Mard Toofan Maturity MajorSaab Bade Miya Chota Miya Decline Sholay Deewar Anand Coolie KBC Khuda Gawah Growth ABCL Non Brand /Struggler

  3. Context - SEC 25’ idiot Box Economic Autocratic/Freedom Quick fame, instant money Live shows, events video’s dotcom Kuch Karka batana hai 25’ Silver Screen Social Obeying Authority Tyranning under Previlege Underprivilege fight the poor with rich Baap Dadaon ki Kamayee

  4. AB Profile OLD NEW • Telling People Live their dreams. • Corporate don • Well Mannered and Reliable IAS Officer • Corporate negotiator fighting boardroom battles • New technology dotcom hero • Sharp astute ace detector • Create a new Category • Lock the category with core values • Can’t Play like young cupid – romantic (SRK)

  5. AB as a brand • Personal • Real Life Aspiration • Career in MNC • Success in filmdom • Happy husband/father • Corporate – ABCL • IPCA • Trapcan • Professional • Screen Personality • Angry Young Man • Massieh of downtrodden • Delivering deram of masses

  6. Core Values • New – Context • Caring Acheiver • Massieh of mida’s touch • OLD • Angry young man • Massieh of downtrodden masses • Core Value remains the same • Consumer promise should be more • Relevant to a changing consumer context

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