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PODCASTING: EXPANDING AUDIENCE REACH

PODCASTING: EXPANDING AUDIENCE REACH. Greg Hernandez NOAA Media Relations And NOAA.gov Editor Washington, D.C. EXPANDING YOUR AUDIENCE. A podcast is a new method to reach existing and new audiences with content they select. Podcasts make content come alive with audio.

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PODCASTING: EXPANDING AUDIENCE REACH

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  1. PODCASTING:EXPANDING AUDIENCE REACH Greg Hernandez NOAA Media Relations And NOAA.gov Editor Washington, D.C.

  2. EXPANDING YOUR AUDIENCE • A podcast is a new method to reach existing and new audiences with content they select. • Podcasts make content come alive with audio. • They should be informative, interesting and entertaining.

  3. NOAA PUBLIC AFFAIRS AND PODCASTS • Podcasts are mini radio programs that highlight the science and research being conducted at the agency. • Like the NOAA home page, podcasts “push” content to a worldwide audience.

  4. NOAA PODCASTS • The first podcast was Aug. 2, 2005, with an update to the 2005 Atlantic Hurricane Season Outlook. • NOAA podcasts run 3-to-5 minutes. • Mini radio programs feature host and sound bites from NOAA newsmakers. • Podcasts are tied to NOAA news. • More feature stories are lined up for future podcasts.

  5. BENEFITS OF NOAA PODCASTS • Make News Stories Come Alive. • It’s Content On-the-Go. • Expand the Audience.

  6. SIDE BENEFIT OF PODCASTS • Provide an opportunity to add sound bites of NOAA newsmakers to NOAA home page news stories. • Broadcast-quality audio can be used by radio stations.

  7. NOAA PODCAST & RSS STATS

  8. PODCAST STATS ROUNDUP • From Aug. 2, 2005 through Feb. 14, 2006: NOAA Podcast Download: more than 52,300 NOAA Podcast RSS Feed Viewed: more than 170,000 times

  9. THE NUMBERS TELL THE TALE • What’s the news behind the numbers? *The audience wants more NOAA podcasts dealing with varying topics, but it also wants podcasts tied to current news stories.

  10. PUSHING CONTENT:“To Infinity and Beyond” • Podcasts used with RSS Feeds are a great combination to “push” news stories to an already built-in audience for NOAA.gov. • NOAA is expanding its audience by having podcasts registered in podcast directories.

  11. PODCAST DIRECTORIES • Promote your podcast by listing them in multiple directories that list the programs by subject matter, which makes them searchable. • Write little promos for your podcast. • RSS feeds for podcasts with enclosure tags so that your podcast can be found.

  12. TOP PODCAST DIRECTORIES • Apple iTunes(software download):http://www.apple.com/itunes/podcasts/ • Digital Podcast:http://www.digitalpodcast.com/ • iPodder:http://ipodder.org/ • iPodderX:http://ipodderx.com/ • Podcast Alley:http://www.podcastalley.com/ • Podcast Bunker:http://podcastbunker.com/ • Podcast Central:http://www.podcastcentral.com/ • Podcast Directory:http://www.podcastdirectory.com/ • Podcast Net:http://www.podcast.net/

  13. PODCAST PRODUCTION • Given the fierce competition for listeners’ ears, it’s wise to use the best recording equipment you can afford. • There’s nothing better than professional broadcast products.

  14. NOAA PODCAST PRODUCTION • Marantz PMD660 digital recorder http://www.marantz.com/ • ElectroVoice RE635 microphone http://www.electrovoice.com/ • Adobe Audition 1.5 Audio Editor http://www.adobe.com/products/audition/main.html

  15. CONTACT INFORMATION • E-mail: Gregory.Hernandez@noaa.gov • Office: (202) 482-3091

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