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Flora Coffin Gaëlle Combeau

The Global Pharmaceutical Industry. Pufan Li Cathrine Roulet Emmanuel Lejeune. Flora Coffin Gaëlle Combeau. Key drivers / Major trends. Discovery of Penicilin. Dyestuffs were found to have antiseptic properties.

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Flora Coffin Gaëlle Combeau

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  1. The Global Pharmaceutical Industry Pufan Li Cathrine Roulet Emmanuel Lejeune Flora Coffin Gaëlle Combeau

  2. Key drivers / Major trends Discovery of Penicilin Dyestuffswerefound to have antisepticproperties Legislation on patent protection led to the appearance of genericmedecines Mergers, consolidation and globalisation of domesticcompanies Key strategiccapabilities are R&D, sales and marketing Healthsearchis one of the top reasons for searches on Internet whichincreases patient demands on therapies

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