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Team Stravinski Spring 2008

Cirque du SOleil. Team Stravinski Spring 2008. Team Stravinski Spring 2008. History. Cirque du Soleil was formed in 1984 Laliberte creative production Gautier partnerships and financing 1984 73 employees 1984-1989 played 270,000 people a year 1990, tried decentralizing

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Team Stravinski Spring 2008

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  1. Cirque du SOleil Team Stravinski Spring 2008

  2. Team Stravinski Spring 2008

  3. History • Cirque du Soleil was formed in 1984 • Laliberte creative production • Gautier partnerships and financing • 1984 73 employees • 1984-1989 played 270,000 people a year • 1990, tried decentralizing • 1998, Laliberte bought out Gautier’s half • 2001, 2100 employees worldwide

  4. Product • Circus like experience • Entertainment • Live performance • Complimentary products

  5. Complementary products • Film • DVD • Books • Spas • Complex cirques • Boutiques

  6. Strategy • Differentiation • Innovation • Exceptional casting • Global presence • High quality • Acceptable Cost

  7. Structure and support • Working conditions • Training • Excellent catering • On tour conditions • Personal development

  8. Competitve Advantage • Brand recognition • Focused vision • Exceptional casting • Resources • Mindful of globalization • Acceptable cost

  9. Challenges • Attracting talent • Growth • Competition • Pricing • Diversification

  10. Conclusions • Diversification • Product localization • Laliberte vision • Artistic values • Casting • Training/Education

  11. Today • 4000 employees, including 1000 artist • 80 million spectators, 200 cities, 5 continents • Website casting section • Partners to create concerts and products • Launched over 2000 products • Canada pavilion World Exposition in China 2010 • New show at Kodak Theatre in 2010

  12. Questions

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