The Campaign for UNCW August 2009 Presented by : Marla Rice-Evans, Assoc. Vice Chancellor and Campaign Director
Overview The current campaign is the second campaign to be conducted in UNCW’s history. The first campaign occurred in the 1990s and raised $25 million.
Quiet Phase: Spring 2005 – Fall 2010 (projected) • Campaign counting begins • Solicit lead gifts • Develop campaign materials • Prepare for public phase
Public Phase: Winter 2010 – Winter 2012 (projected) • Announce campaign and campaign goal • Accelerate public appearances with alumni and friends across the state • Roll out solid public relations materials and campaign website aligned with campaign materials
Campaign Working Goal is $60M – $75M Example: If…… The campaign were determined to be a $65M campaign today, we are 63% toward our goal.
Overall Campaign Targets Campus Wide…
Campaign Focus Areas… determined by Chancellor, Provost, Deans With guidance by the campaign consulting firm, Marts & Lundy and Advancement
Volunteer Structure - Campaign Cabinet - Academic Areas and Athletic Committees
Student Excellence Fund Faculty Excellence Fund Academic Excellence Fund Regional & Global Engagement Fund Annual Fund
Overall Campaign Goals Student Excellence Fund $22.5M–$27.5M Faculty Excellence Fund $12.5M–$17.5M Academic Excellence Fund $15M–$20M Regional and Global Engagement Fund $5M Annual Fund (Over 7 Years) $5M TOTAL PRELIMINARY CAMPAIGN TARGETS $60–$75M
How do we know how much to raise? • We evaluated our prospects for capacity and areas of interest • Worked with Chancellor, Provost & Deans to reach working targets based on prospect pool.
Donor Prospects University Advancement’s development staff has 1700 prospects assigned on any given day.
Academic Areas and Athletics Working Targets and Goals…
College of Arts & Sciences Working Target $9,000,000 Raised to date $6,830,127 Has reached 76% of the target
Center for Marine Science Working Target $1,250,000 Raised to date $637,028 Has reached 51% of the target
Cameron School of Business Working Target $8,000,000 Raised to date $4,576,248 Has reached 57% of the target
School of Nursing Working Target $3,500,000 Raised to date $2,120,510 Has reached 61% of the target
Watson School of Education Working Target $1,250,000 Raised to date $537,942 Has reached 43% of the target
Department of Athletics Working Target $15,000,000 Raised to date $7,924,944 Has reached 53% of the target
University Wide Priorities Working Target $27,000,000 Raised to date $18,524,548 Has reached 69% of the target
How much money has UNCW raised since the start of our campaign? Since July 1, 2005, we have raised a total of $41,151,345
Examples of projects/programs made possible by Campaign dollars: - New Scholarships - New Distinguished Professorships
Scholarships 79 Annual Scholarships 97 Endowed Scholarships Valued at: Annual $353,951 Endowed $6,432,414
4 New Distinguished Professorships • The Betty & Dan Cameron Family Distinguished Professorship of Innovation in the Nonprofit Sector • The Sandy & Deborah McNeill Endowment • The Irwin Belk Distinguished Professorship in Nursing • The Thomas S. Kenan, III Distinguished Professorship of Jazz
How far we’ve come…….. 4 year comparisons