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Supermarkets in the UK. Big Four. Other Players. Grocery Market Shares of Major Multiples 2001-2005. Source: TNS, 2005 . Acessibility to Supermarkets, 2000, 2004. > 4 km from a supermarket All Rural Households : 21,  22% East of England: 29% - lowest

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slide7

Acessibility to Supermarkets, 2000, 2004

> 4 km from a supermarket

All Rural Households: 21, 22%

East of England: 29% - lowest

Essex 67% no general store and 63% no pub

Source: Countryside Agency, 2001

why has tesco been so successful
Why has Tesco been so successful?
  • Changing strategy from ‘Pile it high, sell it cheap’ to adapting to more sophisticated needs of customer
  • New initiatives; healthy eating
  • New store concepts; Metro, Express, Extra
  • Loyalty card
  • Expansion of non food products and services
  • Segmenting the market
  • Internet
  • Overseas expansion
segmenting the market
Segmenting the Market

Premium

Own Brand

Value

slide13

% to the UK Farmer

Last 15 years - farmer’s share of

food £ 25%

http://www.ukagriculture.com/food/farm_food_countryside/pdf/Food%20value.pdf

slide14

Who gains most from cheap, globally sourced food in UK multiples?

producers

supermarkets

consumers

Exploitation is the Price of Cheaper Food (Oxfam, 2004)

Global retailers, including British supermarkets are, systematically inflicting poor working conditions on millions of women workers to conduct price wars and feed ever-rising consumer expectations of cheap produce

http://www.commondreams.org/headlines04/0209-02.htm

slide15

Exporting apples from South Africa to UK supermarkets

Oxfam, 2005

http://webct.writtle.ac.uk/H3B219/CSRWomenTadingAwayOurRightsOxfamNov05.pdf

slide17
Who buys pre-packed and loose English apples, by simple lifestyle, 12 weeks from August 31st to November 20th, 2005?

(Source: dunnhumby Academy 2005)

This shows how the volume of loose and pre-packed English apple sales varies between simple lifestyle segments

The data is presented in index form, with the average volume of supermarket purchases equal to 100. Thus, segments that over-index are more likely to buy English apples and segments that under-index are less likely to do so

who buys english cox s apples by family lifestage 12 weeks from august 29 th to november 20 th 2005
Who buys English Cox’s apples, by family lifestage, 12 weeks from August 29th to November 20th, 2005

(Source: dunnhumby Academy 2005)

This chart shows how the volume of English Cox’s apple sales varies between segments according to their family lifestage (100 = average supermarket shopper)

slide19
Who buys English Cox’s apples, by detailed lifestyle, 12 weeks from August 29th to November 20th, 2005?

(Source: dunnhumby Academy 2005)

This shows how the volume of English Cox’s apple sales varies between detailed lifestyle segments (100 = average supermarket shopper)

who buys english cox s apples by region 12 weeks from august 29 th to november 20 th 2005
Who buys English Cox’s apples, by region, 12 weeks from August 29th to November 20th, 2005?

(Source: dunnhumby Academy 2005)

This chart shows how the volume of English Cox’s apple sales varies between regions (100 = average supermarket shopper)