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Capabilities Overview October, 2010

Capabilities Overview October, 2010. About The Owner – John Cullen. 10 Years Pet Products Marketing & Sales Pounce Cat Treats Brand Manager at HJ Heinz (pre-Del Monte) Built Several Start-ups to multimillion dollar companies – Treats4Pets, Dogmatic Products, Zoombak GPS Collars

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Capabilities Overview October, 2010

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  1. Capabilities Overview October, 2010

  2. About The Owner – John Cullen • 10 Years Pet Products Marketing & Sales • Pounce Cat Treats Brand Manager at HJ Heinz (pre-Del Monte) • Built Several Start-ups to multimillion dollar companies – Treats4Pets, Dogmatic Products, Zoombak GPS Collars • Currently VP Marketing at JW Pet Company. • Sold dozens of products to Petco & Petsmart. • 20 Years General Marketing Experience • Bulldog Marketing & Sales, Inc. – founded September, 2009 to help start-ups with marketing & sales for less than traditional agencies.

  3. What We Do • Marketing • Marketing Strategy • New Product Development • Brand Name Development & Positioning • Advertising & Promotion (online & traditional) • Marketing Research • Packaging • Selling Materials • Sales • Channel Development (Food, Drug, Mass, Consumer Electronics, Pet, Hardware, Home Goods) • Major Retailer & Specialty Account Calls – We get you the appointment! • Sales Presentations • Rep Network Creation & Management

  4. How We Do It • We have low overhead so we pass the savings on to you. • We contract with freelancers and part-time designers & pass the savings on to you. • We negotiate special rates with key media (print, radio, etc.) & pass the savings on to you. • We use our expertise in marketing & our relationships in sales to help you get where you want faster – saving you money!

  5. Channel Expertise & Key Account Relationships • Category Expertise • Consumer Packaged Goods • Consumer Electronics • Pet Products • Key Accounts • Petco • Petsmart • Pet Supplies “Plus” • QVC • HSN • RadioShack • Best Buy • Wal-Mart • & Many others!

  6. CASE STUDIES

  7. LittleGifts, Inc./SmartTag • Developed a benefit driven brand name (SmartTag™) and logo. • Created a “secret sauce” name (eAlert™) and logo for the SmartTag service. • Refreshed the packaging to reflect the top two consumer driven benefits – guarantees to find your dog and notifies shelters, rescues & vets. • All concepts names, logos & packages tested with consumers via marketing research. • Created print, radio & email blast campaigns. • RESULTS: National roll-out in both Petco & Petsmart.

  8. Brand Development & Logo Design After Before

  9. Packaging Development Before

  10. Packaging Development After

  11. Heavenly Helper LLC • Created new brand name, logo and packaging for a unique dog treat. • RESULTS: Product and packaging going into production. Rep network being built.Public relations kicking off 1st QTR 2011.

  12. Brand Development & Logo Design After Before

  13. Packaging Development After Before

  14. Energetic Solutions, LLC (ShooTag) • Spec work involved presenting a new packaging design that… • Clearly communicated the product’s benefits – creates a Chemical Free protective field around your pet. • Showcased the actual product. • Result: ShooTag in-house ad agency reviewing designs.

  15. Packaging Design After Before

  16. Pricing * • Brand Name Development $2,250 • Logo Design $3,500 • Packaging Design $4,375 • Advertising Print Creative $3,750 • Radio Scripts $1,500 • Banner Ad Creative $1,000 • Sell Sheets $ 750 • Sales Presentations $1,500 • Concept Tests (n=100) $2,750 • Press Release Writing $ 750 • Simple Website Design $3,000 * Estimates. Prices vary by scope.

  17. Contact Us Phone: 718-938-3473 Email: info@bulldogms.com Web: www.bulldogms.com THANK YOU!

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