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Capabilities Overview
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  1. Capabilities Overview March, 2010 Capabilities Overview

  2. Overview • About Us • Overall Capabilities and Experience • Goods • Services • Our Clients • A Sampling of Our Portfolio • Contact Information

  3. About Us All your Marketing needs under… One Umbrella. • Dawn Barreras • MBA Food and Agribusiness, Emphasis in Marketing, Santa Clara University • 15 Years agricultural experience. 10 Years marketing experience working in Sales/ Marketing • Large-scale public event management • In-depth marketing experience targeting educated women with disposable income • Nicole Bellemare • BA Psychology, Sociology, University of Nevada, Las Vegas • 15 Years consumer marketing experience. Hands-on experience managing all marketing aspects of business including product development, production, sales, PR and events. • Award winning editor of news magazine • Award winning collateral development and production

  4. Overall Capabilities We offer the following: • Collateral Development and Production • Branding • Messaging • Positioning • Product Marketing • Advertising • Copywriting • Web Content and Graphics • Internal Employee Communications (i.e. Company newsletters, talking points for sales force, ghostwriting ) • Integrated Marketing Promotions • Market Research • Event Marketing • Marketing Program Development • Channel Support • Lead Generation and Nurture • Email Marketing • Social Media Marketing • Consumer Events • Catalog Marketing • Co-branding

  5. Goods • Style Guides and Templates • Collateral • Direct market pieces, including mailers and brochures • Sales and product sheets • Email marketing • Bandwidth capable of broadcasting 5 million+ emails per campaign • Creative: Graphically design email campaigns with strict adherence to style guide specs • Technical: Multiple variable data fields including passwords, user IDs, reseller info, variable “from” displays, and variable image options • Database management: Able to suppress, duplicate, scrub and store your user lists • Flexible: Able to respond to last minute campaign needs quickly. Email campaigns are the result of many different departments’ information and often crucial information won’t materialize until last minute. One Umbrella is able to respond to these situations. • Corporate Communication • Company Newsletters • PowerPoint presentations for Internal and External audiences

  6. Services • Strategy/ Analysis • 360 product or company analysis including outbound surveys, top to bottom organization interviews, analysis and summary. • SWOT Analysis • Market Research for new product launch • PR/ Press Releases • We offer focused releases based on precise geographic markets. We can also target trade and industry magazines and websites • Design • Graphic design services to fit specific job needs from production to high-end big picture projects. • Print and digital • Copywriting and proofing • Writing for websites, emails marketing campaigns, collateral, ghost writing for company president/ board members • Proofing collateral, internal communications and whitepapers • Events • Direct to consumer and tradeshows • Lead generation/ lead nurture • Following the sales cycle to generate a lead and nurture it to a closed sale

  7. Our Clients We have over 15 years of experience with Consumer, CPG, B2B and High-tech companies including: • Jelly Belly • YouSendIt.com • Cisco • Lenovo • Sybase • Macrovision • Alcatel-Lucent • Monterey Mushrooms • Allrecipes.com • Gilroy Garlic Festival • WatchDog Nutrition • McLellan Botanicals • Thomas Kinkade Company • US Flowers • San Francisco Flower Mart • HomeAway.com • Rainmaker Systems • Sol Marketing • Sun Microsystems • Rocket Farms • Sail Channel Islands

  8. A Sampling of Our Portfolio • Jelly Belly • Style Guide • Monterey Mushrooms • Channel Launch • YouSendIt.com • Lead Nurture Program • Earth Day Promotion • Resource Library • McLellan Botanicals • Tradeshow signage • Orchid care booklet • Thomas Kinkade Company • Style Guide • Product Launch Materials • Catalogs • Newsletters • Macrovision • Webinar Launch • Sybase • Product Renewal Notification • Product Promos • Rainmaker Systems • Style Guide • Website • Whitepapers/Product Sheets

  9. Jelly Belly • Style Guide

  10. Monterey Mushrooms Channel Launch for Monterey Mushrooms • Included • Research • Marketing Plan • Program Branding • Booth • Signage • Merchandising

  11. YouSendIt.com • Earth Day Promotion • Lead Nurture Program • Resource Library

  12. McLellan Botanicals • McClellan Botanicals • Tradeshow signage • Orchid care booklet • Advertising

  13. Thomas Kinkade Company • Thomas Kinkade Company • Style Guide • Product Launch Materials • Catalogs • Newsletters

  14. Macrovision • Macrovision • Webinar Launches

  15. Sybase • Sybase • Product Renewal Notification • Product Promos

  16. Rainmaker Systems • Rainmaker Systems • Style Guide • Website • Whitepapers/Product Sheets

  17. Marketing-on-Demand • Complete turn key services or á la carte • Project basis or ongoing support offered for flexible budgeting • Speedy, responsive team with constant contact and updates • Be involved as you want to be • Your perfect extended Marketing department

  18. Contact Us We look forward to working with you! Dawn Barreras (831) 206-3296 d.barreras@oneumbrellamarketing.com Nicole Bellemare (408) 505-9322 n.bellemare@oneumbrellamarketing.com www.oneumbrellamarketing.com