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Question Placement and Sequence

Question Placement and Sequence. Decisions About Placement. Is the answer influenced by prior questions? Does question come too early or too late to arouse interest? Does the question receive sufficient attention?. The Opening Questions. Should be easy to answer

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Question Placement and Sequence

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  1. Question Placement and Sequence

  2. Decisions About Placement • Is the answer influenced by prior questions? • Does question come too early or too late to arouse interest? • Does the question receive sufficient attention?

  3. The Opening Questions • Should be easy to answer • Should not be sensitive material • Should get the respondent “rolling”

  4. Sensitive Questions • Only after trust is developed • Should make sense in that section of the survey (not “out of left field”) • Precede with warm-up questions

  5. A Checklist of Considerations • Start with easy, nonthreatening questions. • Put more difficult, threatening questions near end. • Never start mail survey with an open-ended question. • Put demographics at end (unless needed to screen).

  6. A Checklist of Considerations • Avoid demographics at beginning. • For historical demographics, follow chronological order. • Ask about one topic at a time. • When switching topics, use a transition. • Reduce response set. • For filter or contingency questions, make a flowchart.

  7. The Most Important Rule Keep questionnaire as short as possible!

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