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HURRICANE ISLAND OUTWARD BOUND

HURRICANE ISLAND OUTWARD BOUND . Case Analysis. OVERVIEW. Tony. MIND MAP. Tony. MISSION STATEMENT. Hurricane Island Outward Bound’s mission is to: Provide in a wilderness setting: Safety Challenges Educational experiences Improve: Self-esteem Self-reliance Concerns for others

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HURRICANE ISLAND OUTWARD BOUND

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  1. HURRICANE ISLAND OUTWARD BOUND Case Analysis

  2. OVERVIEW Tony

  3. MIND MAP Tony

  4. MISSION STATEMENT Hurricane Island Outward Bound’s mission is to: • Provide in a wilderness setting: • Safety • Challenges • Educational experiences • Improve: • Self-esteem • Self-reliance • Concerns for others • Stewardship Tony

  5. PROBLEM STATEMENT • Organization Structure • Too complex • Under-staffed • Too much upper management • Marketing • Non-existent before 1980 • No MoE’s • No knowledge of costs to implement CRM • Define a target market Tony

  6. PROBLEM STATEMENT • Budget/Funding • Too many courses that were under capacity • Lack of government funding • Off-season not being utilized • Undecided pricing strategy Tony

  7. ALTERNATIVE COURSES OF ACTION Tony

  8. PLAN OF ACTION:RADICAL

  9. POA OVERVIEW Jose

  10. ACTIONS TO BE TAKEN Jose

  11. TIMELINE 2005: Join Social Media 1999: TV Reality Show 1987: Cut Courses 1989: Termination of Staff 1992: Hire PDP Recruiter 1980 1985 1990 1995 2000 2005 2010 Jose

  12. RESPONSIBILITY DISTRIBUTION Jose

  13. FINANCIAL ANALYSIS Budget • Increase enrollment by increasing marketing • Focus on PDP • Increasing tuition Revenue Cost • Cutting unprofitable courses • Shrinking staff Nancy

  14. SWAG GUIDELINE Nancy

  15. PRO FORMA STATEMENT Nancy

  16. ALLOCATING MKTG FUNDS Nancy

  17. PRICING STRATEGY • Priced lower than estimate of $75 per Public Course SPD • PDP SPD priced at $200 Nancy

  18. PRICING RESULTS • Target # of SPDs = 48,000 • Projected Revenue = $3,600,000 • Projected Expenses = $3,500,000 • Projected Profit = $100,000 Nancy

  19. RESULTS OF CUTS Nancy

  20. PERFORMANCE EVALUATION Nancy

  21. RISK ANALYSIS 9% 22% 29% 40% Nancy

  22. THANK YOU. QUESTIONS?

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