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Fundraising Effectiveness Project Q2 2019 Report

Comprehensive summary of the latest fundraising trends and metrics in the U.S., providing actionable insights for nonprofits to enhance donor acquisition, retention, and revenue growth. Learn how to build a successful fundraising strategy and improve donor relationships. For more details, visit www.afpfep.org/reports

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Fundraising Effectiveness Project Q2 2019 Report

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  1. TOPICQ22019 Fundraising ReportSummary of Results and Highlights from the Fundraising Effectiveness Project RECORDEDSeptember 2019 Fast and Actionable on-demand Fundraising Strategy

  2. www.afpfep.org/reports • Giving data through June 2019 • 20,000+ nonprofits in the U.S. • $80 Billion in donations [since 2005]

  3. Q2 2019 Growth in Giving -7.3% Source: FEP Quarterly Report

  4. Q2 2019 Growth in Donors -5.8% Source: FEP Quarterly Report

  5. Q2 2019 New Donor Acquisition -9.5%

  6. Q2 2019 NEW DONOR Retention -8.8%

  7. Q2 2019 Lapsed Donor Reactivation -1.1%

  8. Q2 2019 Revenue by Dollar Level -8.2% -2.8% -.2% $1,000 & Up Under $250 $250 - $1,000

  9. Revenue growth is dependent on major donors. How are you building your pipeline? $1,000 & Up

  10. Take Action! • Benchmark against the industry – create your DonorDashboard today • Strengthen Upgrade Pipeline • DonorScores™ will Identify donors likely to upgrade • Append OptimizedAsk™ to increase average gift and upgrade more donors • Invest more in lapsed reactivation – rank your lapsed donors using DonorScores™

  11. Thank You For Your Time! Data. Doing Good. Actionable Fundraising Insight in Minutes. WeLoveData@DonorTrends.com 1.866.948.9363 ext. 108

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