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Search Engine Web Marketing and Optimization - PowerPoint PPT Presentation

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Cogniter Technologies is well known Search Engine Marketing and Web Marketing Company in India that use latest SEO techniques for their projects.

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Presentation Transcript

Search Engine Marketing

for You


Free Powerpoint Templates


What is Search Engine


Search engine marketing, (SEM), is a type of Internet marketing that may help to promote websites or products by enhancing their visibility in search engine result pages.

This visibility can be paid placement, contextual advertising, and paid inclusion.


Is SEO different

from SEM

Often the term SEM is used exclusively to mean Pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

But experts suggest that SEM is the wider discipline that incorporates SEO


Great SEM Tools

  • Keyword research and analysis Tools
  • Website saturation and popularity Checker
  • Back end tools (Google Analytics, Code Valuators)
  • Who Is tools

The following are the steps to

a successful SEM plan

  • Research your target audience.
  • Set your online goals and key performance indicators.
  • Build an initial list of important keywords that represent your current and most relevant content and potential content.
  • Validate your keywords by testing and refining them with your keyword selector tools such as Yahoo Keyword Selector, Google Keyword Selector, Google Trends and Keyword Discovery.
  • Check your current ranking.

The following are the steps to

a successful SEM plan

  • Optimize the website by improving your web design, architecture and web page content.
  • Pursue link-building and partnerships.
  • Colonize the Web by publishing and circulating it in wiki, blogs, and video and picture sites(e.g. Flickr and Youtube).
  • Get in the news such as Google News with RSS feeds.
  • Install good tracking software, and track and analyze your performance for better results.