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Lesson 6. E-STRATEGIES AND PLANS. What is a Small Business Entrepreneur?. Entrepreneur n. a business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.com. SESSION OBJECTIVES.

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Lesson 6

E-STRATEGIES AND PLANS


What is a small business entrepreneur l.jpg
What is a Small Business Entrepreneur?

  • Entrepreneur n. a business man

    or woman of positive disposition who

    attempts to make profit from opportunities

    by risk, initiative and guidance from

    2-small-business.com


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SESSION OBJECTIVES

  • MATCHING COMPETENCE TO OPPORTUNITY

  • RESOURCE BASED PLANNING MATRIX

  • COMPETENCE SELECTION

  • E-COMMERCE PLAN CONSTRUCTION


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  • DAY PROPOSED USING CAPABILITY AS SOURCE OF COMPETITIVE ADVANTAGE

  • MORGAN AND HUNT TABLED RESOURCE-ADVANTAGE THEORY OF COMPETITION

  • VARIATION IN COMPETENCE RESULTS IN DIFFERENT ROUTES TO COMPETING

  • DISTINCTIVENESS BASED ON HOW COMPETENCIES USED TO SUPPORT DIFFERENT POSITIONINGS



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  • DIMENSIONS OF: ADVANTAGE

    • RELATIVE RESOURCE COSTS (COSTS LOWER OR HIGHER THAN COMPETITION)

    • PERCEIVED VALUE TO CUSTOMER

  • ASSESS FACTORS INFLUENCING CUSTOMER VALUE; EXAMPLES:

    • PRODUCT PERFORMANCE

    • RANGE OF BENEFITS

    • LEVEL OF SERVICE

    • PRICE

    • INFORMATION AVAILABILITY


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  • ASSESS FACTORS IMPACTING RELATIVE COSTS; EXAMPLES: ADVANTAGE

    • COST OF PRODUCTION

    • RAW MATERIALS

    • EMPLOYEE PRODUCTIVITY

    • DISTRIBUTION

    • FIXED ASSETS

  • RATE ON SIMPLE SCALE OF 1-10

  • USE SCORES TO ENTER ON RESOURCE-ADVANTAGE PLANNING MATRIX (RAM)

  • GENERATES NINE ALTERNATIVE OPTIONS




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E-PLAN STRUCTURE ADVANTAGE

  • SITUATION REVIEW

  • SWOT

  • KEY ISSUES

  • FUTURE OBJECTIVES

  • STRATEGY

  • MARKETING MIX

  • ACTION PLAN

  • FINANCIAL FORECAST

  • CONTROL SYSTEM

  • CONTINGENCY PLAN


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INTERNATIONAL IMPLICATIONS ADVANTAGE

  • WEB-SITE OFFERS GLOBAL REACH

  • ISSUE OF WHETHER FIRM CAN SERVICE OVERSEAS MARKETS

  • U.S. SITES OFTEN OFFER LOW PRICE GOODS

  • SAVINGS OFTEN DISAPPEAR UPON ADDING LOGISTIC COSTS AND DUTIES


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Reasons to join2-small-business.com ADVANTAGE

  • To get FREE marketing content

  • To become an Entrepreneur

  • To get these benefits

  • To get discounts on our services

  • To get FREE software