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Generational Fundraising And Development Strategies

Generational Fundraising And Development Strategies With Chuck Underwood. America’s Living Generations. G. I. 1901 - 1926 91+ Silent 1927 - 1945 72 to 90 Boomer 1946 - 1964 53 to 71 Gen X 1965 - 1981 36 to 52

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Generational Fundraising And Development Strategies

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  1. Generational Fundraising And Development Strategies With Chuck Underwood

  2. America’s Living Generations G. I. 1901 - 1926 91+ Silent 1927 - 1945 72 to 90 Boomer 1946 - 1964 53 to 71 Gen X 1965 - 1981 36 to 52 Millennials 1982 - 1999 18 to 35

  3. Denver Foundation: Philanthropic Values and Criteria SIL BOOM X MIL Volunteerism yes yes weak yes Religion trad’l seek seek seek Parent message yes yes got lost yes Make difference yes yes weak yes

  4. Denver Foundation: Philanthropic Values and Criteria SIL BOOM X MIL Long-term cause yes yes no no Trust organiz’n prove prove prove prove Tax advantage yes yes yes later Sense of cmnty yes yes weak yes

  5. Silents Birth Years: 1927 – 1945 Current Age: 72 to 90 How Many Born: 46,582,000 Formative Years: ’30s to early ’60s

  6. Silents AS DONORS & VOLUNTEERS • Possess all basic giving core values • Have the ability, energy to participate • More wealth than prior generations • Overlooked: so celebrate them! • Courtesy • Thoroughness • Gentleness. “Slow down”.

  7. Silents It’s a new world up there at The Top Of Life

  8. The Not-So-Silent Generation

  9. Boomers Birth Years: 1946 – 1964 Current Age: 53 to 71 How Many Born: 79,907,844 Formative years: ’50s to early ’80s

  10. Boomers AS DONORS, VOLUNTEERS • The corporate decision-makers • Possess all basic giving core values • Possess more than 50% of wealth • How long will they live? • How much $ do they need to retire?

  11. Boomers AS DONORS, VOLUNTEERS • Career Next: volunteerism? • As donors: aggressive about use of $ • Demanding, selective, creative

  12. Boomers AS DONORS, VOLUNTEERS • Probe for “make a difference” values • Pitch to their core values • Marketing pieces: concise, thorough

  13. GenX: 58,541,842 Armies Of One Birth Years: 1965 – 1981 Current Age: 36 to 52 How Many Born: 58,541,842 Formative Years: ’70s - early 2000s

  14. GenX AS DONORS, VOLUNTEERS • Childhood: unfavorable for giving • Skeptical, distrustful, self-focused • Weaker sense of community, “we”

  15. GenX AS DONORS, VOLUNTEERS • Not a “joiner” generation • Not a cause-oriented generation • Financially uncertain • Pragmatic with money

  16. GenX AS DONORS, VOLUNTEERS • Younger X’ers: time-poor • Older: how will they empty-nest? • Will they volunteer and give money?

  17. GenX AS DONORS, VOLUNTEERS • Family-First Generation: pitch to it • Have been pitched their entire lives • Cut the crap • Emotional messaging might fail • Be practical: what’s in it for me?

  18. Mils The New World Birth Years: 1982 - 1999 so far Current Age: 18 to 35 so far How Many Born: 70,127,000 so far Formative Years: 1980’s to now

  19. Mils AS DONORS, VOLUNTEERS • Possess core values for giving • Few have money to give now • But will give their time • A “group-think”, joiner generation

  20. Mils AS DONORS, VOLUNTEERS • Might want to do it differently • Give them a voice • Remind them: Millennials think big

  21. Generational Event Strategy Silents and Boomers: MOBILIZE THEM! • They’re twiddling their thumbs! • They seek “something to do” • Generation-specific events at a local theater or in your studio; lectures, receptions, travel, volunteerism

  22. Generational Event Strategy Silents and Boomers • Boomers: business/leader events • Boomers: tech training • Silents: celebrate them; Silent Night • Silents: just them, no Boomers

  23. Generational Event Strategy Gen X Current life stages: > Early to late career > Single to new parents to grandparents > Many are home owners

  24. Generational Event Strategy Gen X > The key: Help me with my life > Motherhood, fatherhood > Consider guys-only event; manhood > Women surging: help them > Leadership training, networking > Entertainment: “their” celebrities

  25. Generational Event Strategy Millennials • Love group events • Foodies • Techies • New, new experiences • Visuals and selfie opportunities

  26. Generational Event Strategy Millennials • But also: “HELP!!!” • Careers: they’re off to a rocky start • Workshops, just for their generation • Motherhood, fatherhood • Personal finance • TEACH them: live events, online

  27. Generational Messaging • Identify target generation(s). • Identify current life stages. • Select generational core values. • Craft your product/message to resonate with core values.

  28. Generational Strategies: A Permanent Filter In Your Brain

  29. Additional Content Book and DVD’s at www.genimperative.com

  30. Contact Me At Any Time The Generational Imperative, Inc. EM: chuck@genimperative.com PH: 937.247.1123 (Ohio) www.genimperative.com

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