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7 Strategies to Successful Fundraising

7 Strategies to Successful Fundraising. - A Look at KFHI Fundraising -. contents. 1 Present clear objective & goal. 2 Maximize use of teamwork & system. 3 Strengthen network. 4 Transparent Procedure & Report. 5 Show and Tell of results & fruits.

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7 Strategies to Successful Fundraising

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  1. 7 Strategies to Successful Fundraising - A Look at KFHI Fundraising -

  2. contents 1 Present clear objective & goal. 2 Maximizeuse of teamwork & system. 3 Strengthen network. 4 Transparent Procedure & Report. 5 Show and Tell of results & fruits. 6 Build relationship based on trust. 7 Inspire.

  3. a partner of God, KFHI since 1989 1989 (the first year) March 2009 2,045 Board Members 14 Donors 780 196,793 Volunteers 5 approximately 3,300 1 3,461 Domestic 1,641 Hunger Corps 620 Overseas 1,200 Staff 24 across Korea (inc. Seoul) 96 regional board of directors3 1(Only SEOUL) Offices 206 10 Children Care Centers/ 4 General Social Wel. Center/ 4 Regional Welfare Centers 11 Elderly Care Center/ 1 Homeless Care Centers 2 Handicapped Care /52 Giver’s Marts/ 89 happy homeschools 32 Happy Silver Centers/ /1 Good Samaritan Hospital Nothing Facilities $81,8 billion (overseas funds included) Annual Fund $180,000 Countries 7 countries / $150,000 around 60 / North & South Korea

  4. 1 Present clear objective & goal.

  5. 1. Present clear objective & goal. 명확한 목적 Clear objective & goal Motivation Dedication! Inspiration! Sponsor Staff Goal Achieved Recipient

  6. 1. Present clear objective & goal.

  7. 1. Present clear objective & goal. 1/3 of world population (Approximately 2 billion)is still suffering from the poverty and hunger The physically starving are also in spiritual starvation. So, Bread & Gospel is what they need.

  8. 1. Present clear objective & goal. World of Hunger(2005) Russia Tajikistan North Korea Eritrea Mexico China Haiti Guatemala India Brazil Yemen Indonesia Bolivia Zimbabwe Congo Liberia Cambodia Sierra Leone 8

  9. 1. Present clear objective & goal. Famine is a “tip of an iceberg” Famine shows for less than 5% of starvation Chronic Hungeraccounts for 95% of Starvation 9

  10. 1. Present clear objective & goal. Our Vision is… “God called and we responded until physical and spiritual hungers ended worldwide.”

  11. 1. Present clear objective & goal. – KFHI story Monthly magazine/ online newsletter - Distribution of 70,000 KFHI monthly magazines - Weekly online newsletters Newsletter (internal) Magazine(monthly) Newsletter (external)

  12. 1. Present clear objective & goal. – KFHI story “KFHI Day” Church Service - All staff are equipped to speak as messengers - Develop sponsors and distribute coin boxes - Approx. 800 services/year 12

  13. 1. Present clear objective & goal. – KFHI story Happy Messenger • - Regular ‘Happy Messenger’s thank-you calls • Through calls, KFHI is able to develop more sponsors and answer to questions as well.

  14. 1. Present clear objective & goal. – KFHI story Events • Charity marathons, charity concerts, photo exhibitions, poem recitals, etc.

  15. Maximize use of teamwork and system. 2 • United we stand, Divided we fall! • Make most use of situation & resources. • Create synergy effect.

  16. 2. Maximize use of teamwork and system.– KFHI Story Six Legal Entities Korea Food for the Hungry International Good Samaritan Hospital Korea Food for the Hungry International 재단법인 국제개발원 복지법인 사단법인 Giver’s Mart International Development Institute Serving Society International Ten Departments; Fundraising Dept. External Affairs Dept. Corporate Responsibility D. Business Ministry D. Social Welfare D. SSI IDI Int. Operation D. Administrative D. Strategic Planning D. Fundraising Development Admin/PR 16

  17. 2. Maximize use of teamwork and system.– KFHI Story Fundraising through 24 Regional Headquarters, 97 regional offices 17

  18. 2. Maximize use of teamwork and system.– KFHI Story Fundraising through 206 facilities 10 Children’s Homes/10 Welfare Centers/11 Elderly Center/1 Shelters/ 52 Giver’s marts/ 89 Happy Home schools/ 1 Hospital/ 32 Happy Silver Centre 18

  19. - Giver’s Fund FHI Federation(37) Decentralized Country Partners(1) VOC Partners(26) National Partners(10) 2. Maximize use of teamwork and system.– FHI Federation • - Malaysia • Uzbekistan • Japan • Zimbabwe • Cambodia • Costa Rica • Thailand • iHELP • Korea • Hong Kong • - Canaan Farmer’s School • Sunlin Hospital • People’s Medical Corp. • GNNV • - CTS • Nutrition & Education • International • - Rainbow Children's Fund • - Samaritan Strategy Africa • Vision of Community • Fellowship • World Medical Relief • CREST • Team&Team • IRDF • Hands of Love Philippines . etc.

  20. 2. Maximize use of teamwork and system.– KFHI Story Morning Q.T. Monthly Leadership MT Birthday Party Staff Retreat

  21. 3 Strengthen Network 1. What catches more fish; hand or net? 2. Expand potential fundraising resources. 3. Make my own, another Organization’s strength which we do not yet have.

  22. 3. Strengthen Network –KFHI Story Six billion won raised by 623 Hunger Corps in 61 Nations Central Asia Europe Asia Americas Africa

  23. 3. Strengthen Network –KFHI Story Good-will Ambassadors

  24. 3. Strengthen Network –KFHI Story Raising funds through corporations • Connecting with Corporate Social Responsibility • Major donors: Samsung, SKT, Posco, Kookmin Bank, E-land, Pulmuone • - Approx. 4.2 billion won raised in 2008 Metlife Donation POSCO Emergency Relief Kit

  25. 3. Strengthen Network –KFHI Story Pg. 1

  26. 3. Strengthen Network –KFHI Story

  27. 3. Strengthen Network –KFHI Story 10 Christian Denominations Korea Evangelical Holiness Church Korea Baptist Church The General Assembly of Presbyterian Church of Kosin The General Assembly of Presbyterian Church of Daeshin The Presbyterian Church of Korea of Hapjung The Presbyterian Church of Korea The General Assembly of Presbyterian Church of Hapdong Jesus Korea Sungkyul Church The Korean Christian Churches Association

  28. 3. Strengthen Network –KFHI Story Cooperation with Christian Council of Korea & General Assembly of Presbyterian Church in Korea Pakistan Earthquake IDP Free Meal Service Philippines St.Bernard Vision Center

  29. 3. Strengthen Network –KFHI Story 25 Educational Institutions Baeokseok University Christian Divinity School Seoul Theological University Youngnam Theological University and Seminary Presbyterian College and Theological Seminary Chongshin University Korea Baptist Theological University/Seminary Korean Bible University Hanil University & Presbyterian Theological Seminary Hapdong Theological Seminary, etc.

  30. 3. Strengthen Network –KFHI Story • Exchange Student Program Koshin Univ – Kumi Univ • Choognam Medical University, Handong University Vision Trip • Volunteer Program with Seoul Women’s Univ, Ewha Women’s Univ, Hanyang Univ, Seoul National University, etc. College Student Bike Tour Pg. 1

  31. 3. Strengthen Network –KFHI Story 14Christian Hospitals Kwangju Christian Hospital Dongsan Medical Center Luke Dental Hospital Dong Gunsan Hospital Yonsei University Health System Handong University Sunlin Hospital Dong Gunsan Hospital Abba Medical Mission Center Bugyung Medical Fellowship Jesus Hospital (Presbyterian Medical Center) Ajou University Hospital

  32. 3. Strengthen Network –KFHI Story Relief & Development KFHI Medical Institution • Medical personnel • Invite local child for treatment • Invite local staff for training • Medical check up for Hunger Corps • Guide team • Admin. support • Medicine/Medical Supply Support • Public Relations

  33. 3. Strengthen Network –KFHI Story 14Mission Organizations Global Partners Int. Team and Team Loving Line Middle East Team The Paul Mission Worldwide Evangelization for Christ Korean Christian Photographers Association Association of Military Christian Fellowships Canaan Farmers' School The Korean Association for Special Education International Vaccine Institute Coin Box Campaign with The Korean Association for Special Education Team & Team – Water Dvpt. in Sudan

  34. 4 Transparent Procedure & Report • Inspire trust. • Inspire continuous support. • Inspire new sponsors. • Inspire loyalty.

  35. 4. Transparent Procedure & Report –KFHI Story Leads to Continuous Support Support Sponsor PR on/offline Regular Report KFHI HC

  36. 4. Transparent Procedure & Report –KFHI Story Sponsor Visit Program(Vision Trip) • Continuous feedback to CDP sponsor through child profile, CAPR, thank-you card, etc. • 50 vision trip groups annually 36

  37. 4. Transparent Procedure & Report –KFHI Story Sponsorship information on homepage - 5,000 sponsors visit KFHI homepage daily - Personal sponsorship info available after logging in.

  38. 4. Transparent Procedure & Report –KFHI Story Reporting to Corporate Feedback Procedure Feedback Results Feedback 1) It serves to prove the transparent use of fund. 2) Based on accumulated trust, the area of sponsorship is expanded. 사례1 CDP Staff Volunteering Goat Bank School Building E-land 670 million won in 2008 사례2 Happy Homeschool Book Donation Staff Volunteering Happy Homeschool Woongjin 2 billionwon in 2008

  39. 5 Show & Tell of Results and Fruits 1. Sponsors want to see. 2. Show evidence of all procedure. 3. Contributes to improvement and development. 4. Sponsors feel sense of achievement.

  40. 5. Show & Tell of Results and Fruits –KFHI Story Uganda Kumi University • Official certificate of graduation awarded • 700 students in 7 departments

  41. 5. Show & Tell of Results and Fruits –KFHI Story Medical & Health Uzbek Samarkant Hospital Tajikistan Hospital

  42. 5. Show & Tell of Results and Fruits –KFHI Story Agriculture Farm in Afghanistan Farm in Uzbekistan

  43. 5. Show & Tell of Results and Fruits –KFHI Story Leadership Training Center Korea-Cambodia Youth Center Kyrgyzstan Chui Leadership Training Center

  44. 6 Build relationship on trust. 1. Without trust, everything else fails. 2. Trust creates bigger trust. 3. Prevents waste. (Increasing Efficiency)

  45. 6. Build Relationship on Trust –KFHI Story Pulmuone : A 20-year Relationship - Pulmuone has been partnering with KFHI since KFHI’s early stages 20 years ago. - Partnering with KFHI by charity marathon, meal services, North Korea Water Development, etc.

  46. 6. Build Relationship on Trust –KFHI Story Chosun Ilbo : Continuous Partnership through strong feedback - After media exposure, strong feedback to Chosun Ilbo about sponsor response - Increase in trust through quick feedback.

  47. 6. Build Relationship on Trust –KFHI Story Woongjin Food : Connecting with other corporation - 50 million won worth project implemented - With increased trust, Woongjin Food introduced their affiliate company “Platinum Media”with whom KFHI partnered in a 20 million won project

  48. 7 Touch the heart 1. Touch the heart, rather than the head. 2. Touch the hearts of staff, sponsor, recipients. 3. When hearts are touched, wallets open.

  49. 7. Touch the heart 감동 Touch the heart Sponsor Staff Recipient 49

  50. 7. Touch the heart –KFHI Story Touching the heart of the Sponsor – Amway touched by unexpected affectionate consideration

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