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Fundraising Strategies in US Public Libraries

Fundraising Strategies in US Public Libraries. Susan Schnuer Associate Director, Mortenson Center schnuer@illinois.edu. Advocating with local officials. Understanding local priorities Establishing a relationship Being clear and to the point Not using library terms.

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Fundraising Strategies in US Public Libraries

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  1. Fundraising Strategies in US Public Libraries Susan Schnuer Associate Director, Mortenson Center schnuer@illinois.edu

  2. Advocating with local officials • Understanding local priorities • Establishing a relationship • Being clear and to the point • Not using library terms Tampa Bay Libraries Consortium http://www.flickr.com/photos/sylvar/287942520/ Darien Library Friends Annual Meeting http://www.flickr.com/photos/darienlibrary/2956067225/

  3. Advocating with local officials • Presenting benefits to local government • Supporting the work of local government

  4. Fundraising from Individuals and Businesses • identify, educate, solicit and communicate with individuals and businesses that are interested in your library • Long-term strategy • Use mail, phone calls, or visits to solicit funds • Library-wide effort led by an office or library foundation

  5. Fundraising from Individuals and Businesses • Funds may be used for different purposes • Has the potential to bring in large sums of money • Can take several years before you see the results of your efforts • Our tax laws encourage donations • Be choosy about individuals and businesses from whom you solicit funding

  6. Grant-writing • Product is a proposal • Written by an individual or small group • Proposals should request funds for services, products, or facilities not currently available in the library http://www.flickr.com/photos/kool_skatkat/431209056/

  7. Grant-writing • Proposal sent to foundations and corporations • Funding is for a limited time • Funds are restricted Volunteers at Newton Free Library’s monthly project lunch http://www.flickr.com/photos/newtonfreelibrary/2247164584/

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