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Board of Directors. R&D Director Matthew Wilcox. PhD in Human Physiology g Newcastle University 6 years postdoctoral experience. Managing and Financial Director Juliane Klein. Marketing Director Laura Pascoe. MBA Business and Marketing g Exeter University

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board of directors
Board of Directors

R&D Director

Matthew Wilcox

  • PhD in Human Physiology gNewcastle University
  • 6 years postdoctoral experience

Managing and Financial Director

Juliane Klein

Marketing Director

Laura Pascoe

  • MBA Business and Marketing gExeter University
  • 5 years Marketing at Unilever gLondon
  • MBA, FCA
  • Chartered accountant: PWC
  • Management consultancy:
  • Reed Cons.

Operations Director

Alessandra S. Dantas

  • MD University of Sao Paulo, MBA gHarvard University
  • 8 years Head of Department of Clinical gScience
research and development
Research and Development

Tablet that you take before your main meal

Forms a gel in the stomach

Gives the feeling fullness

Weight loss

Reduction in bile re-uptake

Therefore lowers cholesterol

intellectual property time line
Intellectual Property Time Line

2005

2006

2007

2008

University File Patent

University File for PCT

UK Patent Granted

Prosecute in US, Canada, Europe, Japan, China and India

pipe line
Pipe Line
  • Product Line
    • Different Vehicles for Administration
    • Different Flavours
    • Different Doses
  • Product Range
    • Diabetes prevention and control
    • Specific cholesterol lowering
    • Inhibition of Dietary Enzymes
overview drivers competition
Overview, Drivers & Competition

Source: 200 16+ males and females

interviewed Newcastle and London

  • Food and supplement market £75 billion in Europe
sales strategy
Sales Strategy
  • 1 Million trial packs
  • Loss leader- viral marketing
  • Letters of intent
timeline and milestones for production of 1 million sample packets of accelerol
Timeline and Milestones for Production of 1 million sample packets of Accelerol®

1

Buy in & shipment of raw material for WeightWatchers trial

Accelerol® pressing and distribution to WeightWatchers trial

1-3

Months

Stock piling and initial distribution to Boots, intensive advertising

4-7

Accelerol ® available to purchase from Boots nationwide

8

your investment

Company Equity Share

10%

22.5%

Your Investment

Personal investment: £20,000/Director

22.5%

22.5%

£80,000 for patent applications in Europe, USA, Canada, Japan, China, India

Start of large scale production and product launch UK

22.5%

Possible exit through IPO or Trade Sale

Start of product trial through health clubs, Quality assurance

Closing negotiations for whole sale to Danone, Unilever, Nestle

Company set up (Ltd.) and University buy out: £80,000 (pref. shares) + 10% company

BBSRC Entrepreneur Fellowship

1NE Research and Development Grant £100,000

2007

2008

2009

2010

2012

2011

2013

Initial Investment:

£800,000 for 40% equity

financial projections
Financial Projections

Production cost/unit: £0.50

Unit price whole sale: £2.50

Company value after 5 years: £31 M

thank you
Thank You

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