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Social Media & Physical Activity Promotion: Making the Connections

Social Media & Physical Activity Promotion: Making the Connections. Presented by: Sandra De Freitas www.wpblogsites.com @ techcoach. About Sandra. Computer Science degree Trained Coach Speaks both Geek and English. What are our Goals Today?.

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Social Media & Physical Activity Promotion: Making the Connections

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  1. Social Media & Physical Activity Promotion: Making the Connections Presented by: Sandra De Freitas www.wpblogsites.com @techcoach

  2. www.wpblogsites.com About Sandra • Computer Science degree • Trained Coach • Speaks both Geek and English

  3. www.wpblogsites.com What are our Goals Today? To introduce you to the social media world and inspire you to implement social media into your promotion and marketing plans.

  4. www.wpblogsites.com What is Social Media? Internet and mobile-based tools for sharing, generating, engaging, promoting and discussing content, news, ideas, events etc. It allows us to communicate, promote, educate and connect with our communities and target markets.

  5. www.wpblogsites.com Top Social Media Sites in Canada* Facebook #2 YouTube #4 Blogger #9 Twitter #10 *According to Alexa.com

  6. www.wpblogsites.com What are the top 3 Social Media Tools YOU should use? Facebook Twitter Blogging

  7. www.wpblogsites.com Facebook

  8. www.wpblogsites.com Facebook Facebook personal account vs Facebook profile page aka "Fan Page"

  9. www.wpblogsites.com Facebook Profile Page/Fan Page Personal Account It's personal Allows only 5000 friends Contains information you may not want others to see (i.e. family pictures) • Meant for organizations, corporations, public figures, businesses, celebrities, rock stars etc. • No limit to your “fans” • None of your personal information is shared here • There’s more…

  10. www.wpblogsites.com Facebook Fan Page • Fans can easily suggest it to their friends • Events, links, discussion, photos and videos are used to promote your organization • Easy for you and easy for your fans • Multiple administrators can be added to keep the page updated • Fans do not need to wait to be approved, it's automatic • Statistics • Who visits the page • How many fans you have • Daily/Weekly/Monthly active users

  11. www.wpblogsites.com Facebook Fan Page: Demographics

  12. www.wpblogsites.com Facebook Fan Page: Activity

  13. www.wpblogsites.com Facebook Fan Page: Media Consumption

  14. www.wpblogsites.com Facebook Fan Page: Interactions

  15. www.wpblogsites.com What can a Facebook profile page do? • Share on Facebook • Promote Events • Communicate with fans • Educate them through content • Generate Community • Post pictures and videos from previous events • Promote your organization • Look Cool! :)

  16. www.wpblogsites.com Facebook • Create a Facebook profile page • Fill in your company overview • Fill in your mission • Add a profile image (ie. your logo) • Write your mini bio • Write on your wall • Get your teammates to "like" your Facebook profile page • Once you have 25 "fans" customize your url (easier to remember & promote) • Link your Facebook page to your blog/website, email signatures, newsletters, brochures and post it in your lobby or other high traffic area • "Promote your upcoming event" using the "Events" app • Keep it fresh: Continuously add information (text, photographs and video) about your events and organization to your wall. How to implement Facebook into your health promotion plans 

  17. www.wpblogsites.com Facebook Activity • Name your Facebook Profile Page • Write your bio/company overview • Write your company mission: • What image will you use? (tip: use an image that is a square) • Write your mini bio that appears on the sidebar • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________

  18. www.wpblogsites.com Facebook Homework • Complete your "to do" list for your Facebook fan page • Search for and "like" other fan pages. • What do you like or dislike about them? • Assign a team of 3 to keep your Facebook fan page fresh and to continuously promote your fan page

  19. www.wpblogsites.com Twitter What is Twitter?

  20. www.wpblogsites.com What is a Tweet? • 140 Characters • Can include links to text, images or video

  21. www.wpblogsites.com Replies and Mentions • To reply to someone click the "reply" buttonTo mention someone add "@" + their username (no spaces) like:@techcoach Thank you for your insightful tweet!

  22. www.wpblogsites.com Retweet (RT) • Repeat + Tweet = Retweet • To retweet click the "retweet" button or copy the tweet and put "RT" + @user_name + ":" paste the tweet here

  23. www.wpblogsites.com Hashtags (#) • Tag your tweets key words or terms to add to the conversation • #Toronto #Waterloo #health #hcsm (health care social media) • http://search.twitter.com • http://www.tweetchat.com

  24. www.wpblogsites.com Trends • What are the hot topics people are talking about on Twitter?

  25. www.wpblogsites.com Twitter Assignment: How to tweet to promote your Organization • What events are coming up that you can promote? • Write 3 different tweets about this event: • Ask for feedback regarding • Ask for suggestions regarding • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________

  26. www.wpblogsites.com Twitter • Create a twitter account • Fill in your profile information • Fill in your website • Add a profile image (ie. your logo) • Write your mini bio • Tweet a message or two • Follow at least 20 people • Link your Twitter profile to your blog/website, email signatures, newsletters, brochures and post it in your lobby or other high traffic area • Create a Tweet plan for each event and schedule your tweets • Follow 20 new people a day • Tweet at least 5 times a day and add the appropriate hashtag • Retweetat least once a day • Reply to all who @ you How to implement Twitter into your health promotion plans

  27. www.wpblogsites.com Twitter Homework • Complete your "to do" list for implementing Twitter • Assign a team of 3 to keep your Twitter account fresh! • Create a tweet plan for each event • Schedule tweets or manually add tweets (at least 5 a day) • Follow new people daily • Reply to those who mentioned you • Retweet at least once a day • Don't forget the Hash tags! :) • Install tweetdeck.com or hootsuite.com

  28. www.wpblogsites.com Blogging

  29. www.wpblogsites.com What is Blogging? • an online public journal • a place to promote your organization • a place to educate your audience • a place to build community If you can write an email you can write a blog post!

  30. www.wpblogsites.com What do I write about? • Upcoming events • What's in the news • Tips • Top 10 lists • How to's • Past events including testimonials, pictures and videos • Other promotions • Interviews

  31. www.wpblogsites.com How to get blog post ideas? • Step away from your computer! • What's in the news that would be beneficial to your audience? • Google Alerts! http://alerts.google.com • Ask your audience what they want!   • Create "themes" for your blog. Look at your themes to get ideas and get unstuck • Look at content you already have (the 3 R's)

  32. www.wpblogsites.com Blog • Install WordPress on your .com (or have a professional do it) • Pick a theme or have a custom theme created for you • Create 5 categories aka "themes" that you will blog about • Create a Feedburner account and add the option to receive your blog posts by email • Write your first post • Post a link to your blog post to your Facebook and Twitter • Link your Blog URL to your blog/website, email signatures, newsletters, brochures and post it in your lobby or other high traffic area • Keep it fresh: Continuously add information (text, photographs and video) about your events and organization to your blog. • Write a blog post 2-3 times a week and add a question to the bottom of it to encourage comments How to implement Blogging into your health promotion plans

  33. www.wpblogsites.com Blogging Assignment: How to tweet to promote your Organization • What 3 blog posts can you create this week? • What are your 5 "themes" • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________ • _____________________

  34. www.wpblogsites.com Blogging Homework • Assign a team to keep your Blog maintained and add new blog posts • Ask your team members for contributions

  35. www.wpblogsites.com BONUS… Integrate Facebook, Twitter and your blog so that you can automate and leverage your content!

  36. www.wpblogsites.com Questions…

  37. www.wpblogsites.com Where to Find Me • Sandra De Freitas • www.WPBlogsites.com • @TechCoach (www.twitter.com/techcoach) • http://www.facebook.com/WordPressBlogsites

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