Pinterest Social Sizzle Ideas
Discover innovative strategies for using Pinterest to enhance your brand visibility and engage consumers. Learn about "Pin to Win" contests where users pin selected items to their boards for a chance to win prizes. Explore the concept of Interest Boards, allowing brands to foster communities around products, and Expert Boards featuring celebrities or influencers to attract followers. With tangible sales results and integration with Facebook and Twitter, harnessing Pinterest can significantly impact your marketing efforts.
Pinterest Social Sizzle Ideas
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Presentation Transcript
Pinterest Social Sizzle Ideas iThink Social
*Please note: Pinterest does not have paid advertising at this time • Pin To Win contests: • Brand challenges consumer to pin select items to their own Pinterest boards and enter them to win a prize • Interest Boards: • Brand creates board for consumers to pin items to and create an interest group around their product or idea • Expert Boards: • Enlist a celebrity or expert to create their own custom board for your brand
Lands’ End Holiday 2011 “Pin To Win” Contest http://www.facebook.com/note.php?note_id=10150517045950803
Bethenny Frankel “Pin To Win” Talk Show Tickets http://www.bethennytv.com/2012/06/pin_it_to_win_it_0613.php
Haas Avocados – Avocado Lovers Interest Board http://pinterest.com/hassavocados/avocado-ers/
Katie Couric’s Shoe Board for InStyle Magazine http://pinterest.com/instylemag/katie-couric-s-shoe-picks/
The Pros of • Tangible sales results • 21% of Pinterest users have purchased products after seeing them on the site • Integration of Facebook and Twitter • Competitions can live on Facebook (participants can enter the contest by visiting the brand’s page) • Promote sharing boards with friends on Facebook and Twitter • Total users on Pinterest = 20.2MM