Amazon's Prime Day sales sizzle

1. Amazon's Prime Day sales sizzle Mobile phones to electronics to entertainment to even sugar —Amazon India managed to sell everything in its first-ever Prime Day sale. Although India emerged as one of Amazon's biggest Prime Day markets during the 30-hour global sale, the e-commerce company refrained from any ranking. According to Amazon India senior vice-president and country manager Amit Agarwal, there has been more than 200 per cent increase in the number of Prime members in India during January to June this year. "In fact, in the run-up to the sales, we saw a phenomenal increase in member sign-up and it has increased beyond our wildest expectations. Not only in metros, we are also seeing the number of members rise in Tier-II and Tier-III cities," Agarwal said. While the company has so far not disclosed the number of Prime members, estimates put the figure at 70 million for the globe and 10 million for India. "All categories are seeing significant double-digit growth. Top-ups increased 17 times over normal days. We saw five times more members paying for their purchases using AmazonPay Balance. The percentage of orders paid using digital payment methods was the highest in the past 12 months, exceeding de-monetisation," he said. Groceries is another area where Amazon pushes for growth in the hope that it will bump up the number of repeat customers on its portal. According to the company, more than 50 per cent of Read More Article Source By:-Business Standard