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Social Media Ideas

Social Media Ideas. Group B Lynda Banzi , Holly Batchelder , Charlotte Rowe, Jacob Silberstein. Optimize Twitter Traffic. Grow # of followers Drive traffic from ABC News Health site Include official link

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Social Media Ideas

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  1. Social Media Ideas Group B Lynda Banzi, Holly Batchelder, Charlotte Rowe, Jacob Silberstein

  2. Optimize Twitter Traffic • Grow # of followers • Drive traffic from ABC News Health site • Include official link • Include Twitter handle under Dr. Besser’s name whenever he appears on screen on ABC • Include a link to Twitter handle on Facebook page

  3. Official Instagram Account • Dr. Besser can share pictures from his travels while reporting

  4. Official Instagram • Feature video teasers of upcoming stories that Dr. Besser is covering

  5. Create Official Instagram Account • Crowd-source photos based off hash-tagged topics • Announcing #ABCPictureOfHealth topic of the week • Getting users involved in creation of content will help make them more loyal to the brand of “Dr. Richard Besser” • Review and curate shared pictures, feature selected shots on Instagram feed • Dr. Besser highlights a “Health Photo of the Week” on air • Cross post with official ABC News accounts

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