1 / 1

Radio: Engaging Ads with 93% Lead-In Audience

Radio holds 93% of lead-in audience throughout commercial breaks, engaging listeners effectively. Data source: Arbitron, Media Monitors, and Coleman analyzed 17.9 million commercial breaks from October 2010 to September 2011 across PPM and Media Monitors' markets. Improve your reach and engagement with radio advertising.

clinton-carlson
Download Presentation

Radio: Engaging Ads with 93% Lead-In Audience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. People Hear Your Ads on Radio Radio Holds 93% of Lead-In Audience Throughout Commercial Breaks Radio Engages Listeners Source: Arbitron, Media Monitors and Coleman analyzed 17.9 million radio commercial breaks from October 2010 to September 2011 across the aggregate markets measured by PPM and Media Monitors, comparing the audience level for each minute of a commercial break to the audience for the minute before the commercials began.

More Related