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More on Radio Day 2: Chapter 6 Golden Age Revisited 1933/1935-ish: Armstrong develops FM radio Wider signal First station: W2XMN in 1939 Communications Act of 1934 Set up the FCC (no longer the FRC) 1945 – 88.1  91.9 FM: noncommerical radio TV Makes Radio Change!

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more on radio

More on Radio

Day 2: Chapter 6

golden age revisited
Golden Age Revisited
  • 1933/1935-ish: Armstrong develops FM radio
    • Wider signal
    • First station: W2XMN in 1939
  • Communications Act of 1934
    • Set up the FCC (no longer the FRC)
  • 1945 – 88.1  91.9 FM: noncommerical radio
tv makes radio change
TV Makes Radio Change!
  • 1949: Todd Storz (KOHW, Omaha)
    • “Playlist”
      • Up-tempo pacing
      • Catchy gimmicks
  • Gordon McClendon (KLIF, Dallas)
    • Top 40 Format
  • 1958 Alan Freed (Cleveland, then NYC)
public broadcasting
Public Broadcasting
  • 1967: Public Broadcasting Act
    • CPB
    • Different: CPB, PBS & NPR
    • Radio  NPR
      • 200 NPR stations nationwide (WGLT)
      • 700 public broadcasting stations nationwide (WZND)
    • Limited gov’t funding  issues (!!!)
radio prospers
Radio Prospers
  • Effective advertising medium
  • Radio is local
    • 75% of advertising is local
  • Radio is fragmented
    • Narrowcasting (niche)
  • Radio is specialized
  • Radio is personal
  • Radio is mobile
contemporary radio
Contemporary Radio
  • Satellite Radio (not satellite digital radio)
    • Radio Programming Services
  • Syndicated Shows / Ads
  • Voice-tracking
  • Satellite Digital Radio
    • Now offer drive-time services (!!!)
  • High Definition Radio
  • Web Radio
    • Simulcast
    • Bitcasters
  • Mobiltrak
radio lingo
Spots

Barter Spots

Stop Set

Sweep 

"The Book"

Diary

Cume

TSL

L.I.M.  

Burn

POP Score

Terrestrial

Radio Lingo
next time
Next Time:
  • The (evil!!) Telecommunications Act of 1996
  • Clear Channel owns us all. 