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  1. More on Radio Day 2: Chapter 6

  2. Golden Age Revisited • 1933/1935-ish: Armstrong develops FM radio • Wider signal • First station: W2XMN in 1939 • Communications Act of 1934 • Set up the FCC (no longer the FRC) • 1945 – 88.1  91.9 FM: noncommerical radio

  3. TV Makes Radio Change! • 1949: Todd Storz (KOHW, Omaha) • “Playlist” • Up-tempo pacing • Catchy gimmicks • Gordon McClendon (KLIF, Dallas) • Top 40 Format • 1958 Alan Freed (Cleveland, then NYC)

  4. Public Broadcasting • 1967: Public Broadcasting Act • CPB • Different: CPB, PBS & NPR • Radio  NPR • 200 NPR stations nationwide (WGLT) • 700 public broadcasting stations nationwide (WZND) • Limited gov’t funding  issues (!!!)

  5. Radio Prospers • Effective advertising medium • Radio is local • 75% of advertising is local • Radio is fragmented • Narrowcasting (niche) • Radio is specialized • Radio is personal • Radio is mobile

  6. Contemporary Radio • Satellite Radio (not satellite digital radio) • Radio Programming Services • Syndicated Shows / Ads • Voice-tracking • Satellite Digital Radio • Now offer drive-time services (!!!) • High Definition Radio • Web Radio • Simulcast • Bitcasters • Mobiltrak

  7. Spots Barter Spots Stop Set Sweep  "The Book" Diary Cume TSL L.I.M.   Burn POP Score Terrestrial Radio Lingo

  8. Next Time: • The (evil!!) Telecommunications Act of 1996 • Clear Channel owns us all. 