Using Social Media for Outreach, Marketing and Building Community

1. Using Social Media for Outreach, Marketing and Building Community Karla Frizler, Technology Integration Expert, OTAN

2. Agenda/Objectives • Part I (Session 6, 10:10-11:10, Room 3): • Learn about the purpose & value of popular social media tools • See examples of social media use in Adult Education • Part II (Session 7, 11:20-12:10, Room 3): • Evaluate effective use of social media in Adult Education • Begin developing a social media marketing plan • Discuss caveats/things to consider • Discover additional resources available

3. PART I: Overview/Tools/USES

4. Let’s Connect! Karla L. Frizler kfrizler Karla L. Frizler kfrizler

5. ACTIVITY!

6. Why use social media marketing? “What makes social media so valuable and revolutionary ... is the two-way communication stream—the conversation— that is intrinsic to the technology.”~ Daniel Oase

7. Social Media Tools

8. Facebook (“FB”)

9. LinkedIn

10. Twitter

11. Instagram (“IG)

12. YouTube/Snapchat/Pinterest/Shapr*

13. Hootsuite

14. ACTIVITY! Take 5 minutes to share with a neighbor how you, your department/program and your agency use social media

15. Overview: Social Media Uses • Professional development & collaboration among peers • Promote classes and programs • Recruit students & employees • Build community (classroom and workplace) • Stay connected to students after they leave our institutions • Keep students, faculty, staff and community informed

16. One-way announcement

17. Professional development

18. Discussion thread

19. Calendar event

20. Success Stories

21. Poll

22. Photo

23. Agenda/Objectives • Part I (Session 6, 10:10-11:10, Room 3): • Learn about the purpose & value of popular social media tools • See examples of social media use in Adult Education • Part II (Session 7, 11:20-12:10, Room 3): • Evaluate effective use of social media in Adult Education • Begin developing a social media marketing plan • Discuss caveats/things to consider • Discover additional resources available

24. PART II: DEVELOP A SOCIAL MEDIA MARKETING PLAN

25. Evaluate a Social Media Posting • Overall, what works well and what needs improvement? • Purpose • Audience • Effective message • Call to action • Hashtags

26. ACTIVITY!

27. Overview: Roles • Existing Outreach/Marketing Staff • Social Media Manager • Content Manager • Graphic Designer (infographics) • Photographer • Analytics • Student Intern

28. ACTIVITY! Brainstorm: Social Media Marketing Plan for your agency or department

29. Caveats/Things to Consider • “Buy in”–faculty, students, staff, management • Privacy concerns • Create generic agency/department accounts • Personal/professional accounts • Training needs –faculty, staff, management • Workload • Committee to create and facilitate plan • Consistency and variety (metaphor) • ROI • Free vs. paid options (boosts)

30. Questions? Comments? Ideas? Karla Frizler, OTANTechnology Integration Expert To arrange training for your agency, make a request through OTAN.To contact me directly: consulting@karlafrizler.com www.karlafrizler.comfrizteach.weebly.com 657-229-5252

31. Please evaluate this session onhttp://www.otan.us/tdlsymposium • go to schedule • select presentation title • Scan the QR Code or type the short URL Thank you!Enjoy the rest of the conference!