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What Can Be Sold and How Much Space Will It Take?. Marketing Freezer Meat. Two broad options Selling live animal Selling by the piece. Live Animal Option. “Easiest” Option Market the live animal Whole animal Half animal Quarter animal. Live Animal Option. Marketing Options

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Presentation Transcript
marketing freezer meat
Marketing Freezer Meat
  • Two broad options
    • Selling live animal
    • Selling by the piece
live animal option
Live Animal Option
  • “Easiest” Option
  • Market the live animal
    • Whole animal
    • Half animal
    • Quarter animal
live animal option1
Live Animal Option
  • Marketing Options
    • Word of mouth
    • Flyers (e.g. workplace, specialty food stores)
    • Newspaper ads, especially in urban areas
    • Website
live animal option2
Live Animal Option
  • Custom Slaughter
    • No state or federal inspection
    • Meat can not enter commerce
      • Why sell animal and not carcass
    • No crossing of state lines
  • http://www.aaes.auburn.edu/comm/pubs/agecon/ae44directory.pdf
live animal option3
Live Animal Option
  • Custom Slaughter
    • Questions to ask
      • How long can they age carcasses?
        • 14 d for steers
        • 21 d for heifers
      • Cost of slaughter
      • Cost of processing
        • Cut and Wrap
      • Specialty cuts?
  • http://www.aaes.auburn.edu/comm/pubs/agecon/ae44directory.pdf
live animal option4
Live Animal Option
  • In general:
    • Sell animal to customers
    • You arrange for slaughter and transport animal to slaughter house
    • You either provide cut sheet to customer to fill out or telephone number for slaughter house to contact customer
    • You pick up meat and deliver to customer or have customer pick up meat
      • Customer responsible for paying slaughter and processing costs
live animal options
Live Animal Options

Rule of Thumb: 30 to 40 lbs of meat per cubic foot in freezer

individual pieces
Individual Pieces
  • Require either
    • AL State Meat Inspection
    • Federal Meat Inspection
  • Currently:
    • Cox Butcher Shop in Florence
    • D&W Meat Processors in Newton
    • Auburn University Lambert Powell Meats Laboratory
    • Headland Oil Processing Co in Headland

http://www.fsis.usda.gov/PDF/MPI_Directory_Establishment_Name.pdf

individual pieces1
Individual Pieces
  • What is your marketing/business plan?
    • Must have outlets for the hamburger
      • Local restaurants looking for local products?
      • Local stores?
      • Also means you need a year round supply
    • Can also put box packages together
    • Farmers Markets
    • Farmers cooperatives
    • Own Farm Store
i ndividual pieces
Individual Pieces
  • All require a label
      • Selling at farmers markets (http://www.fma.alabama.gov/) or out of home/farm store:
    • May involve County health department regulations
    • May have to have business license
    • Must have a growers permit to sell at farmers markets (local extension office)