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Strategies for Group Memberships. PRESENTATION TO THE INFORMS BOARD. Informs Membership Committee. Aug 7, 2006. AGENDA. Introduction & Motivation Group Membership Tell-a-Friend Campaign Corporate Membership Memberships in Developing Countries. MOTIVATION.

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slide1

Strategies for Group Memberships

PRESENTATION TO THE INFORMS BOARD

Informs Membership Committee

Aug 7, 2006

slide2

AGENDA

  • Introduction & Motivation
  • Group Membership
  • Tell-a-Friend Campaign
  • Corporate Membership
  • Memberships in Developing Countries
slide3

MOTIVATION

  • New ways to stimulate and expand our membership base
  • Possible new revenue streams
  • Greater exposure to wider audience
  • Provide more options to our current members
slide4

Group Memberships

Exploring the possibility of an Informs Group Membership

slide5

GROUP DISCOUNT ON MEMBERSHIP

  • Multiple members join concurrently as part of an organization
  • Goal = increase membership without hurting revenue
  • Offer group rate to each institution to overcome…
    • Concern about cost
    • Negligence
slide6

PROCESS TO EVALUATE

  • Identify key questions and possible answers
  • Collect data
    • Informal survey
    • Survey to ACORD Members
  • Create simple spreadsheet model of impact on membership and revenue
slide7

GROUP MEMBERSHIP ANALYSIS

  • Assumptions:
  • Gross Margin 75%
  • Discount applied to:
    • Membership
    • Subdivisions
    • Publications
    • Annual Meeting
    • Practice Meeting
  • See attached spreadsheet model for details
slide9

RESULTS AND RECOMMENDATION

  • Group Memberships may not be a feasible option for INFORMS
  • Academic Departments Chairs have not request the ability to sign up their departments
slide10

Tell-a-Friend Campaign

“Am I not destroying my enemies when I make them my friends?”Abraham Lincoln

slide11

Tell-a-Friend Campaign

  • When current INFORMS members renew their membership, they can sign up a new member at the same time.
slide12

Tell-a-Friend Incentive Options

  • Single vs. multi-year options
    • Smaller incentive for 1-year membership; larger for 2-3 year signup
    • Allows conference networking and journal familiarity to take root
  • Discounts
    • First __ months free access to PubsOnline – low cost, sink the hook
  • Joint memberships with other professional organizations
    • IIE, APICS, ASA, etc.
    • Reduce total membership cost, increase joint revenue

AREN'T WE MISSING THE

BASIC DISCOUNT HERE?

slide13

Tell-a-Friend Incentive Options (con’t)

  • Chapters to run local drives
    • Boost chapter fees to fund activities
    • ASA example: http://www.amstat.org/membership/cgm/index.cfm
  • Prize drawing
    • Referrer’s name in hat for each new member
    • Fewer, significant prizes to create buzz, without large total cost
    • Ex: Conference fee waived, conference airfare for sig other, etc.
    • Ex: “Science of Better” coffee cup for all referrers
  • See attached rough-cut model for “ability to incent”
slide14

RECOMMENDATION

Tell-a-Friend Prize Drawing Option

slide16

Corporate Memberships

Exploring the possibility of an Informs Corporate Membership

July 7, 2005

slide17

PROPOSAL

Explore the possibility a Corporate Membership option for INFORMS membership

slide18

Value Proposition

To INFORMS:

  • Increased revenue
  • Increased awareness of the society at a corporate level
  • Greater Membership Options for members
  • Greater recognition of the profession

To the Corporation:

  • Greater visibility within the Informs community
  • Access to Informs resources and expertise
  • Ease of membership application/payment
  • Collaboration Opportunities
slide19

INFORMS Current Company Membership

Top 20 Companies (by number of members)

slide20

Possible Corporate Membership

  • Included # of Memberships into the society
  • Additional discounts for subsequent members
  • Hard copy of all journals/access to pubs online?
  • Logo on promotional material or website
  • Special Event for Corporate Members
  • Discount at conferences
  • Discount on publications
  • Roundtable Membership:
  • $1500/year
  • Separate conference and reception
  • One Informs Membership Included
  • Membership in CPMS
  • $100 discount for conference fees
  • No other discounts/memberships
slide21

Other Societies Offering Corporate Memberships

Benchmark report of Other Societies

(click icon to open, in non-viewer mode)

slide22

Memberships in Developing Nations

Exploring the possibility of an Informs Corporate Membership

July 7, 2005

slide23

Memberships for Developing Nations

Should INFORMS institute some form of low cost electronic-only membership for people from countries that are identified in some way as developing nations?

slide25

INFORMS

Membership Committee

July 20, 2006

slide26

Membership Committee Members

Susan AlbinProfessor and Director of the Graduate Program in the Department of Industrial Engineering, Rutgers University

Richard Barr Chair, Dept. of Engineering Management, Information and Systems, Southern Methodist University

John Neale Director of Research, Optiant Inc.

Anne Robinson, ChairManufacturing Manager, Demand Planning, Cisco Systems, Inc.

Jim Williams Operations Research Mgr, Land O'Lakes Dairy Foods

slide27

Membership Committee Members

Jacquie JohnsDirector of Finance and Member Services, INFORMS

Barry ListDirector of Marketing and Public Relations, INFORMS

Bob ShieldsMembership Services Manager, INFORMS

Rick RosenthalProfessor of Operations Research, Naval Postgraduate School