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MEEC. Chapter Fourteen International Issues in Meetings, Expositions, Events and Conventions. MEEC Around the Globe. Europe Root of the trade fair industry Focal point of international fairs & expositions Two Reasons Location Crossroads of the world Transportation network

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MEEC

Chapter Fourteen

International Issues in Meetings, Expositions, Events and Conventions

meec around the globe
MEEC Around the Globe
  • Europe
    • Root of the trade fair industry
    • Focal point of international fairs & expositions
      • Two Reasons
        • Location
          • Crossroads of the world
          • Transportation network
        • Industrial base
meec around the globe1
MEEC Around the Globe
  • Europe
    • Germany
      • $10.5 Billion annual
      • 165,000 exhibitors in 133 international events/year
      • 40% of exhibitors are non-European
      • Hannover, Frankfurt/Main, Cologne, Dusseldorf
    • Italy
      • Milan – fashion trade fairs
      • Rome
meec around the globe2
MEEC Around the Globe
  • Europe
    • United Kingdom
      • 1,800 exhibitions (2001)
      • 17.3 million visitors
      • 450 venues
    • The Netherlands and Belgium
    • Eastern Europe
    • Impact of European Union
meec around the globe3
MEEC Around the Globe
  • Asia
    • Exhibitions Focus on
      • High technology
      • Consumer electronics
      • Food
    • Taiwan & Singapore are leaders
    • China
      • Hong Kong, Shanghai, Beijing
    • Vietnam, Malaysia and India
meec around the globe4
MEEC Around the Globe
  • Africa
    • Main centers
      • Cairo, Egypt
      • Johannesburg, South Africa
    • US Department of Commerce provides special assistance / rates
meec around the globe5
MEEC Around the Globe
  • Middle East
    • Main centers
      • Dubai & Abu Dhabi
    • Exhibitions Focus on
      • Furniture
      • Automobiles
      • Consumer Electronics
meec around the globe6
MEEC Around the Globe
  • Latin America
    • Main centers
      • Sao Paulo, Brazil
      • Santiago, Chile
      • Mexico City
        • Las Americas Exhibition Center
ownership sponsorship management models
U.S.A.

Adjunct to association meetings

Owned by associations

Private / Entrepreneurial and for-profit

Other Countries

Associations play a minor role

Government with organizing companies plan and operate

Ownership, Sponsorship & Management Models
ownership sponsorship management models1
Ownership, Sponsorship & Management Models
  • World Trade Centers Association
    • Not-for profit, apolitical organization
    • Promotes the concept of World Trade Centers to bring together business and government agencies
    • 300 World Trade Centers in 91 countries serving over 750,000 international businesses
    • Many have exhibition facilities
    • Sponsor trade meetings and educational evets
international meec considerations
International MEEC Considerations
  • Lessons to be learned from overseas
    • Excellence of infrastructure
      • Public transportation and access
    • Logistics
      • Specialized departments for exhibitors
      • Simplified shipping and storage
    • Support organizations
      • Government agencies and trade promotion organization involvement
international meec considerations1
International MEEC Considerations
  • Methods of Exhibiting
    • As part of government sponsored Pavilions
    • Under auspices of another company
    • Joint ventures between companies
    • On their own
international meec considerations2
International MEEC Considerations
  • Terminology
    • Stand = booth or exhibit
    • Congress = meeting or convention
    • others
  • Contractual and Procedural Issues
    • Labor
    • Customs Clearance
      • Freight forwarder
      • Duty / Taxes
      • Carnet or Trade fair bond
international meec considerations3
International MEEC Considerations
  • Understand business protocol & cultural differences
    • Verbal and physical greetings, hand gestures, eye contact
    • Use of first / last names
    • Clothing styles
    • Hospitality customs (food and beverage)
    • Gift giving – gift accepting
    • Style of physical contact
    • Business and corporate titles
    • Class / rank
international meec considerations4
International MEEC Considerations
  • Understand trade show differences
    • Hospitality events held on show floor
    • Nonexistent height restrictions
    • Smoking
    • Lack of lead retrieval systems
    • Longer hours
    • Systems
      • Metric
      • Electric voltages
      • Video format
international meec considerations5
International MEEC Considerations
  • When considering participation
    • Understand objectives and know the audience
    • Difference between different fairs and expositions in the industry
    • Determine method to measure Return on Investment
    • Costs
    • Cultural consequences
international meec considerations6
International MEEC Considerations
  • When considering participation
    • Personnel resources of the company to support effort Type of participation – method of exhibiting
    • Identify and analyze the requirements
    • Support of senior management
    • Know the logistic requirements
trade fair certification
Trade Fair Certification
  • Program of US Department of Commerce
    • Promote exports of US products and services
    • Endorses show organizers who manage and organize overseas events
    • Program helps to attract more exhibitors
    • Promotes the event
    • Requirements:
      • US Pavilion or attract 10 other US companies
      • Have a US agent or office
      • Event has taken place before
review
Review
  • MEEC Around the Globe
    • Europe
    • Asia
    • Africa
    • Latin America
    • Middle East
  • Ownership, Sponsorship & Management Models
  • International MEEC Considerations
    • Lessons to be Learned
    • Methods of Exhibiting
    • Differences
    • Participation
  • Trade Fair Certification