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Making Library 2.0 Work for YOU!. Anthony Shamoun. 0. Did you know?. 0. The 25\% of the population in China with the highest IQ’s. 0. Is greater than the total population of North America. 0. In India, it’s the top 28\%.

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is greater than the total population of north america

Is greater than the total population of North America.

in india it s the top 28

In India, it’s the top 28%.

translation they have more honors kids than we have kids in this country

Translation:They have more honors kids than we have kids in this country.


And our students will compete and prosper in a newly connected world using different skills and languages.


Where do students go for reliable information in a world that is changing faster than they even realize?

facebook had 100 million users in july 08

Facebook had:100 Million Users in July ‘08

120 Million Users in Nov. ‘08

150 Million Users in Jan. ‘09

Source: Facebook Blog

there are over 7 3 billion searches performed on google each month

There are over 7.3 billion searches performed on Google each month…

Citi Investment Research (Report as of August 2008)

and in 2008 surpassed the 1 trillion mark

And in 2008 surpassed the1 Trillion mark.

Source: Official Google Blog

the blogosphere doubles in size every 200 days

The blogosphere doubles in size every 200 days

with 2 new blogs being created every second

with 2 new blogs being created every second

the number of text messages sent and received every day exceeds the population of the planet

The number of text messages sent and received every day exceeds the population of the planet.

by their 21 st birthday digital kids will have sent received 250 000 emails ims

By their 21st birthday, digital kids will have sent/received 250,000 emails/IMs


Kids use electronic media 6.5 hours a day into which they pack 8.5 hours of exposure to that media. How?


Contains more information than a person was likely to come across in a lifetime in the 18th century.


It’s estimated that 1.5 exabytes (that’s 1.5 x 1018) of unique new information was generated worldwide in 2007.


It’s currently tripling about every 6 months and is expected to do so for at least the next 20 years.


Preparing students, job seekers and citizens for a future that we cannot even describe requires the information, resources and talents of outstanding libraries.

today s goals
Today’s Goals
  • Understand why this matters.
  • Understand what the technology is.
      • NOT how it works, but how we use it.
  • Understand the potential.
  • Understand how to leverage what you already have.
  • Have a plan to move forward
  • Web 2.0 / Library 2.0 – What is it?
  • Library Websites
  • Telephone/Internet Reference
  • Blogs
  • Wikis
  • RSS Feeds
  • Social Networking Sites
  • ______________________?
  • Marketing With Library 2.0
  • A Glimpse of The Future
innovation you have done it and will continue to do it
Innovation: You Have Done It, and Will Continue to Do It!
  • “…libraries evolve as our users' information culture evolves in order to meet users' changing needs.”
  • -Laura Cohen
  • Web Support Librarian
  • University at Albany, SUNY
what is web 2 0
What is Web 2.0??
  • Advertising slogan
      • O'Reilly Media in 2004
  • Has come to define an “era” of computing
      • How people use computers
      • How information is organized
    • What was Web 1.0??
web 1 0
Web 1.0

Apple 2c

web 1 01
Web 1.0

Windows 3.0

so what is web 2 0
So What is Web 2.0??
  • Systems – Migration from PC based  Network Based
  • Information is now collaborative, shared, and accessible
      • Social Networking Sites
      • Blogs
      • Wikis
      • RSS Feeds
what is library 2 0
What is Library 2.0?
  • Is it the same as Web 2.0??
  • “Library 2.0 simply means making your library’s space (virtual and physical) more interactive, collaborative, and driven by community needs. Examples of where to start include blogs, gaming nights for teens, and collaborative photo sites. The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives… to make the library a destination and not an afterthought.” [Emphasis added]

-Sarah Houghton-Jan, Digital Futures Manager, San Jose Public Library

first stop library websites
First Stop: Library Websites
  • Website = Virtual Bridge between Patron and the Library
      • BUT NOT the only bridge.
  • Organized?
  • Accessible?
  • Intuitive and Easy to Use?
  • Who is your patron?
  • Is the website Relevant to your patrons?
  • Do you even have control?
sample sites
Sample Sites
  • Hennepin County Library
  • Kent District Library
  • Boca Raton Christian
  • Michigan State University
  • TBLC
make content accessible
Make Content Accessible

Tampa Hillsborough County Public Library

telephone im reference
Telephone/IM Reference
  • Telephone Reference
  • Ask A Librarian Chat
  • Multiple IM Chat Services
      • AOL
      • MSN
      • Yahoo
      • Not sure which?? Try Trillian
  • What is a Blog?
  • Who uses them and for what?
      • Personal Blog (Sam Deddeh)
      • News Commentary (CBS News)
      • Consumer Information (CNet)
      • General Interest (Wayward)
  • How do you or would you use a blog in your library?
  • Creating a blog?
      • Who? Individual or Departmental?
      • What? Book reviews, library news, community information, library programming…?
      • How? (This is the easy part)
  • Blogs in the Library World
      • The Annoyed Librarian
      • Birmingham PL’s Digitization Blog
      • Springfield City Library
      • Librarian In Black
  • What is a Wiki?
  • How is it different from a Blog?
  • Who uses them and for what purpose?
    • Map out your Wiki…but do it in pencil!
    • Let’s create a page:
  • PBWiki
    • New Wiki
    • Books123456 Wiki
  • Wikis in the Library World
    • Lib 2.0
    • Library Success: A Best Practices Wiki
rss feeds
RSS Feeds
  • What is RSS?
rss feeds1
RSS Feeds




rss feeds2
RSS Feeds




rss feeds3
RSS Feeds
  • RSS Aggregators
      • IE7
      • Google Reader
rss feeds in the library world
RSS Feeds in the Library World

Library Programming

Library Acquisitions

Library’s Content


using fel resources with 2 0 tools
Using FEL Resources with 2.0 Tools
  • Using FEL to enhance patron services
social networking sites
Social Networking Sites
  • What are they?
  • Why the allure?
  • Who’s using them?
      • MySpace (ColumbusPL, Hennepin, Index Wiki)
      • Facebook (TBLC, Charlotte-Mecklenburg, Belmont HS)
      • Second Life (Info Island)
      • LinkedIn
social networking sites1
Social Networking Sites
  • YouTube
  • Flickr
  • How can we leverage this technology in libraries?
      • Connect with Users
      • Connect with Professionals
putting it all together
Putting It All Together
  • Portable Applications
    • Widgets
    • Google Gadgets
    • Browser Add-On Applications
  • iGoogle
marketing with library 2 0
Marketing With Library 2.0
  • Market In A Way Patrons Understand
      • Branding (Magazine Page)
      • Accent Programming with Content Links
      • Use Web tools for Outreach (St. Tammany Parish)
  • Cross Promote with other Blogs
  • Promote technology along side current programming
a glimpse of the future
A Glimpse of the Future
  • Audio & Video Content
  • Digitization Made Easy & USABLE
  • Revisiting Product Designs & Functionality
    • OPACs
    • SchoolRooms
    • Zotero
neflin s 23 things
NEFLIN’s 23 Things
thank you
  • Questions??


Anthony Shamoun

(800) 288-8020 x5136

[email protected]

MSN IM: [email protected]

AOL IM: shamounanthony