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For Presentation & Training Information:. Mark Goldstein President & Co-Founder Impact Presentations Group Co-Founder Age Wave. [email protected] Impactpresentationsgroup.com 925 735-9120. The Alliance for Healthy Aging.

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For Presentation & Training Information:

Mark Goldstein

President & Co-Founder

Impact Presentations Group

Co-Founder Age Wave

[email protected]

Impactpresentationsgroup.com

925 735-9120


The Alliance for Healthy Aging

Initiative including ground-breaking research, publications, websites, events and seminars designed to help managed care professionals understand the “New” mature consumer.

Key Learning:Virtually no recognition on the part of physicians, managed care firms and retail pharmacies that “New” mature consumers will dramatically alter the health care landscape.


The alliance for healthy aging
The Alliance for Healthy Aging

Objectives: To provide expertise on the care and service needs of the Medicare risk population to Alliance members

  • Active 1992-1998

  • 74 HMO Members Nationally

  • Participating Plans Represented 70% of U.S. Medicare Risk Lives

  • Plan Senior Management Participation

  • Searle Senior Management and ND Participation


Blue Cross Blue Shield:Ageless Heroes

Multi-faceted program including PBS special, national awards program, national/local events, designed to enhance brand equity among 65+ consumers.

Key Learning:Interest in extraordinary activities in mature people transcends differences in gender, ethnicity, age and income… aspirational images of older people creates an emotional bond that creates a solid foundation for enhancing a brand.


Staying On TopTheChallenge of

JewishAging Services


Responding to anEver Changing World


The Solution:Understanding & Aligning

with Key Trends

The Future is Now


Acceleration of the sigmoid curve

Key Trend of American Marketplace:

Acceleration of the Sigmoid Curve


Acceleration of the sigmoid curve1

Accelerating

Applies everywhere

Most “re-inventions” start too late

Acceleration of the Sigmoid Curve


Maximize the opportunity
Maximize the Opportunity

Re-invent Yourself During the “Success Zone”

Success Zone

Up and Coming

Has Been


Maximizing the Opportunities of…

Aging & The

Jewish Identity

A Discussion about Possibilities…


Jewish

Culture

American

Marketplace

Age Wave

3-Way Intersection coming to you…


Perfect Storm

  • The Longevity Revolution

  • Family Caregiver Crisis

  • Healthcare Cost Explosion

  • Demise of the Patriarchal System

  • New Healthcare Trends & Technologies

  • Fragmentation of the

  • Jewish Community

  • Aging of the Jewish

  • Baby Boomer


The

Longevity

Revolution

Age Wave


The Single Greatest

Achievement of the

20th Century…

Additional 30 Years to

Human Life…


2000 2020

Change in Population Growth

2000 – 2020

Total U.S.

Population Growth

18%

Source: U.S. Census, 2000


Currently

60+ Population

is growing at a rate

of 10,000 per day


Millions

Growth of

the 65+ Population

Will Double

By 2030

1900-2030

2030

Source: U.S. Bureau of Census


Millions

Growth ofthe 85+Population

1990-2050

700% Increase

Source: U.S. Bureau of Census


Will Extended

Longevity be

a Blessing

or a Curse…


Family Caregiver Crisis

Building Relationships

with Adult Children

while serving

Their Aging Parents

IPG Family Caregiving

Seminar Available


Family Caregiver Crisis

  Nearly 40 million Americans

are Family Caregivers

Over 30% of All AmericanHouseholds Have

Care giving Responsibilities

for Older Dependent Adults

Source: Washington Business Group on Health

Age Wave Analysis


Family Caregiving Crisis

Nearly 3 out of 4 Family Caregivers

Are Women:

  • Adult Daughter

  • Adult Daughter-in-Law

  • Wife

…and in many cases, a Working

Woman with Children to Raise~


Family Caregiving Crisis

Caregiving has created problems

For Working Women:

  • On the job stress

  • Loss of focus

  • Late arrival

  • Leaving early

  • Negative impact on children & family

  • Leave of absence

  • 15% had to quit their job


Half of all 50 women are single

Widowed

28%

Married

53.7%

Divorced

11.7%

Half of all50+ Women are Single

Separated

1.9%

Never Married

4.7%

Source: U.S. Census, CPS, 1998


Family Caregiving Crisis

Family CaregiversProvide:$300 BillionWorth of Unpaid

Services Each Yearof Women

Source: Family Caregivers in the United States, 1997


Family Caregivers Need Support

  • Defining the Caregiver Role

  • Anticipating the Caregiver Role

  • Stepping into the Caregiver Role

  • Facing the Challenge

  • Enduring the 7 Levels of Caregiving

  • Facing the Inevitable

  • Dealing with Guilt

of Women

Impact Presentations Group: Family Caregiver Seminar


The

Shifting

American

Marketplace

American

Marketplace


Health spending explosion
Health Spending Explosion

The US Healthcare Industry is

Worlds 6th Largest Economy

70% spending done by –

10% of patients

Source: Boston Univ. School of PH, 2005


Demise of the Patriarchal System

Shift away from

Traditional Pensions

&

Healthcare

Benefits


Demise of the Patriarchal System

Defined-Benefit Pensions Peaked

in the late 1970's

62% of all workers were covered

solely by such plans…

…by1997 only 13% and falling

Employee Benefit Research Institute


Working Adults Uninsured…

Of the nearly 50 million

uninsured in the US –

more than 20 million

are adults with jobs

CDC/2003


Unhealthy Aging will

Bankrupt America…


Health spending explosion1
Health Spending Explosion

The Biggest Future

Trend in Aging Services:

Impact the

Health Spending Explosion

Through

Successful Aging


Four Trends That Will Transform

The Future of Health Care

Driven by Genomics:

  • The Diagnostics & Treatment Revolution

  • The Reinvention of Prevention

  • The Reorganization of Medicine

  • The Bioethical Dilemma


Boomers are on

a Quest for a New

Approach to Aging…


American Marketplace

Targets Anti-Aging Trend…

In the midst of

extreme approaches…


Sanity will prevail…

Lead by Competent Experts…


The Body &

Mind have made

Great Strides

In the American

Marketplace…


…The Spirit Remains

Politically

Incorrect

In America


The

Jewish

American

Culture

Jewish

Culture


Fragmentation of Jewish Community

The “Sacred” Jewish Community;

Beginnings of the 20th Century in

New York’s

Lower East Side


Fragmentation of Jewish Community

The Eastern European

Jewish Community Obliterated

By the Holocaust


Fragmentation of Jewish Community

Mid-20th Century Jewish

Migration to Suburbia

Dissolves the

Jewish

Community…


Fragmentation of Jewish Community

Results:

Leading to the

Fragmentation

Of the Jewish

Community


There is no current

vehicle providing

mass appeal to the

fragmented Jewish

Community


Fragmentation of Jewish Community

Only the Orthodox

Jews Maintain the

“Sacred” Space

In Suburbia


Fragmentation of Jewish Community

Jewish American

Baby Boomers

Are

Culturally American



During the 1960’s & 1970’s

Over 75% of Catholic,

Protestant & Jewish

Baby Boomers turned away from

Traditional Religion


The Jewish Baby Boomer

A Target that is more

Spiritual than

Religious


The Jewish Baby Boomer

Jewish Baby Boomers are

less about Jewish Identity

And more about the

Jewish Experience


Components of the Jewish Experience

  • Self-Improvement

  • Self-Realization

  • Spiritual Development

  • Inspired Jewish Journeys

  • Caring for Family &

  • Community Elders

  • In Harmony rather than Chaos

  • Contributing to the Greater Good


The Jewish Baby Boomer

Being Jewish is one of many

Components of Jewish

Baby Boomer Identity

It is neither the

Dominant Component

nor a Constant


The Jewish Baby Boomer

Today only 13% of Baby

Boomer Jews feel that

Jewish Neighborhoods

Are Important


Reinvention of the Jewish Agenda to:

  • Personal & Spiritual Development

  • Caring for Children & Elders

  • Community Support

  • Social Justice & Equality

  • Ecology

  • Charity


Jewish Baby Boomers Reinvent

The Jewish Community:

Without Communal Identification,

Baby Boomers are not tied to

Communal Responsibility

We must Re-Invent this “Virtual”

Community…


held together by identity with a …

Just Cause &

Jewish Spiritual Journey


“Give evidence that Judaism has a

formula for a rich inner,

Spiritual life in a society that

otherwise engages in the

idolatry of consumerism.”

Rabbi Sidney Schwarz, 2002


All jewish adults
All Jewish Adults...

Are Committed/

Commanded to Eldercare


“You shall rise before the aged

and show deference to the old”

Leviticus 19:32


“We can feel something only

out of its opposite…”

If being young were the more important

stage of life, we would be born old

and become young…


Jacob Prays for …

Elder Frailty

And

Illness


Jacob knew that we needed a warning

That the end of life was near…

Without this warning of

Illness we might miss the

Period of preparation so

Critical for completion


"So teach us to number

our days, that we may

apply our hearts to wisdom."

- Psalms 90:12


Growing Old in a Culture that

Aging Adverse

&

Death Denial


Create an Environment that

Aging Reverence

&

Embraces Death


Aging in Our

Age Adverse Culture…

We are at war

with aging…


Aging in Our

Age Embracing

Jewish Culture…


Jewish

Culture

American

Marketplace

Age Wave

3-Way Intersection coming to you…


Jewish

Culture

AJAS

Age Wave

American

Marketplace

US Demographics, Baby Boomer Psychographics

And Jewish Spirituality intersect to provide…


…The Context of Meaning

Expand the Definition of

Aging Services to include:

  • Successful Aging

  • The Purpose of Aging

  • Preparation for Death


The Art Of Experiential Communication

Need vs. Experience

  • Boomers Make:

  • Need driven purchase for parents

  • Experience driven purchase for Self

  • Two Intersecting Trends:

  • Aging drives increase Need

  • Jewish Identity drives

  • increase in Experience


Experiential Communication

A Perfect Blend of

Two Components…

  • Information

  • Inspiration


Experiential Communication

Requires…

  • A Well-Trained Mind

  • An Understanding Heart

IPG Senior Sensitivity

Staff Training Available


Elderhood versus elderly

Our mission…

ElderhoodVersus Elderly


Elderly Survive into their 80’s and 90’s

Suffering From:

  • • Reduced Capacity

  • • Alienation

  • • Loneliness

  • Loss of Independence

  • Boredom

  • • Feeling Useless

  • • Low Self-Esteem


Elders are Society’s Wisdom Keepers Responsible for:

  • • Society’s Well Being

  • • Pioneering Consciousness

  • Spiritual Awareness

  • Elder Wisdom

  • Connection to our Past

  • • Serving as Mentors to

  • Younger Generations


The Torch must be passed to a

New Generation of Elders…

Will we make

Good Ancestors…


For Presentation & Training Information:

Mark Goldstein

President & Co-Founder

Impact Presentations Group

Co-Founder Age Wave

[email protected]

Impactpresentationsgroup.com

925 735-9120


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