For Presentation & Training Information:
1 / 85

[email protected] Impactpresentationsgroup 925 735-9120 - PowerPoint PPT Presentation

  • Uploaded on

For Presentation & Training Information:. Mark Goldstein President & Co-Founder Impact Presentations Group Co-Founder Age Wave. [email protected] 925 735-9120. The Alliance for Healthy Aging.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' [email protected] Impactpresentationsgroup 925 735-9120' - cheung

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

For Presentation & Training Information:

Mark Goldstein

President & Co-Founder

Impact Presentations Group

Co-Founder Age Wave

[email protected]

925 735-9120

The Alliance for Healthy Aging

Initiative including ground-breaking research, publications, websites, events and seminars designed to help managed care professionals understand the “New” mature consumer.

Key Learning:Virtually no recognition on the part of physicians, managed care firms and retail pharmacies that “New” mature consumers will dramatically alter the health care landscape.

The alliance for healthy aging
The Alliance for Healthy Aging

Objectives: To provide expertise on the care and service needs of the Medicare risk population to Alliance members

  • Active 1992-1998

  • 74 HMO Members Nationally

  • Participating Plans Represented 70% of U.S. Medicare Risk Lives

  • Plan Senior Management Participation

  • Searle Senior Management and ND Participation

Blue Cross Blue Shield:Ageless Heroes

Multi-faceted program including PBS special, national awards program, national/local events, designed to enhance brand equity among 65+ consumers.

Key Learning:Interest in extraordinary activities in mature people transcends differences in gender, ethnicity, age and income… aspirational images of older people creates an emotional bond that creates a solid foundation for enhancing a brand.

Staying On TopTheChallenge of

JewishAging Services

Responding to anEver Changing World

The Solution:Understanding & Aligning

with Key Trends

The Future is Now

Acceleration of the sigmoid curve

Key Trend of American Marketplace:

Acceleration of the Sigmoid Curve

Acceleration of the sigmoid curve1


Applies everywhere

Most “re-inventions” start too late

Acceleration of the Sigmoid Curve

Maximize the opportunity
Maximize the Opportunity

Re-invent Yourself During the “Success Zone”

Success Zone

Up and Coming

Has Been

Maximizing the Opportunities of…

Aging & The

Jewish Identity

A Discussion about Possibilities…





Age Wave

3-Way Intersection coming to you…

Perfect Storm

  • The Longevity Revolution

  • Family Caregiver Crisis

  • Healthcare Cost Explosion

  • Demise of the Patriarchal System

  • New Healthcare Trends & Technologies

  • Fragmentation of the

  • Jewish Community

  • Aging of the Jewish

  • Baby Boomer




Age Wave

The Single Greatest

Achievement of the

20th Century…

Additional 30 Years to

Human Life…

2000 2020

Change in Population Growth

2000 – 2020

Total U.S.

Population Growth


Source: U.S. Census, 2000


60+ Population

is growing at a rate

of 10,000 per day


Growth of

the 65+ Population

Will Double

By 2030



Source: U.S. Bureau of Census


Growth ofthe 85+Population


700% Increase

Source: U.S. Bureau of Census

Will Extended

Longevity be

a Blessing

or a Curse…

Family Caregiver Crisis

Building Relationships

with Adult Children

while serving

Their Aging Parents

IPG Family Caregiving

Seminar Available

Family Caregiver Crisis

  Nearly 40 million Americans

are Family Caregivers

Over 30% of All AmericanHouseholds Have

Care giving Responsibilities

for Older Dependent Adults

Source: Washington Business Group on Health

Age Wave Analysis

Family Caregiving Crisis

Nearly 3 out of 4 Family Caregivers

Are Women:

  • Adult Daughter

  • Adult Daughter-in-Law

  • Wife

…and in many cases, a Working

Woman with Children to Raise~

Family Caregiving Crisis

Caregiving has created problems

For Working Women:

  • On the job stress

  • Loss of focus

  • Late arrival

  • Leaving early

  • Negative impact on children & family

  • Leave of absence

  • 15% had to quit their job

Half of all 50 women are single







Half of all50+ Women are Single



Never Married


Source: U.S. Census, CPS, 1998

Family Caregiving Crisis

Family CaregiversProvide:$300 BillionWorth of Unpaid

Services Each Yearof Women

Source: Family Caregivers in the United States, 1997

Family Caregivers Need Support

  • Defining the Caregiver Role

  • Anticipating the Caregiver Role

  • Stepping into the Caregiver Role

  • Facing the Challenge

  • Enduring the 7 Levels of Caregiving

  • Facing the Inevitable

  • Dealing with Guilt

of Women

Impact Presentations Group: Family Caregiver Seminar







Health spending explosion
Health Spending Explosion

The US Healthcare Industry is

Worlds 6th Largest Economy

70% spending done by –

10% of patients

Source: Boston Univ. School of PH, 2005

Demise of the Patriarchal System

Shift away from

Traditional Pensions




Demise of the Patriarchal System

Defined-Benefit Pensions Peaked

in the late 1970's

62% of all workers were covered

solely by such plans…

…by1997 only 13% and falling

Employee Benefit Research Institute

Working Adults Uninsured…

Of the nearly 50 million

uninsured in the US –

more than 20 million

are adults with jobs


Unhealthy Aging will

Bankrupt America…

Health spending explosion1
Health Spending Explosion

The Biggest Future

Trend in Aging Services:

Impact the

Health Spending Explosion


Successful Aging

Four Trends That Will Transform

The Future of Health Care

Driven by Genomics:

  • The Diagnostics & Treatment Revolution

  • The Reinvention of Prevention

  • The Reorganization of Medicine

  • The Bioethical Dilemma

Boomers are on

a Quest for a New

Approach to Aging…

American Marketplace

Targets Anti-Aging Trend…

In the midst of

extreme approaches…

Sanity will prevail…

Lead by Competent Experts…

The Body &

Mind have made

Great Strides

In the American


…The Spirit Remains



In America







Fragmentation of Jewish Community

The “Sacred” Jewish Community;

Beginnings of the 20th Century in

New York’s

Lower East Side

Fragmentation of Jewish Community

The Eastern European

Jewish Community Obliterated

By the Holocaust

Fragmentation of Jewish Community

Mid-20th Century Jewish

Migration to Suburbia

Dissolves the



Fragmentation of Jewish Community


Leading to the


Of the Jewish


There is no current

vehicle providing

mass appeal to the

fragmented Jewish


Fragmentation of Jewish Community

Only the Orthodox

Jews Maintain the

“Sacred” Space

In Suburbia

Fragmentation of Jewish Community

Jewish American

Baby Boomers


Culturally American

During the 1960’s & 1970’s

Over 75% of Catholic,

Protestant & Jewish

Baby Boomers turned away from

Traditional Religion

The Jewish Baby Boomer

A Target that is more

Spiritual than


The Jewish Baby Boomer

Jewish Baby Boomers are

less about Jewish Identity

And more about the

Jewish Experience

Components of the Jewish Experience

  • Self-Improvement

  • Self-Realization

  • Spiritual Development

  • Inspired Jewish Journeys

  • Caring for Family &

  • Community Elders

  • In Harmony rather than Chaos

  • Contributing to the Greater Good

The Jewish Baby Boomer

Being Jewish is one of many

Components of Jewish

Baby Boomer Identity

It is neither the

Dominant Component

nor a Constant

The Jewish Baby Boomer

Today only 13% of Baby

Boomer Jews feel that

Jewish Neighborhoods

Are Important

Reinvention of the Jewish Agenda to:

  • Personal & Spiritual Development

  • Caring for Children & Elders

  • Community Support

  • Social Justice & Equality

  • Ecology

  • Charity

Jewish Baby Boomers Reinvent

The Jewish Community:

Without Communal Identification,

Baby Boomers are not tied to

Communal Responsibility

We must Re-Invent this “Virtual”


held together by identity with a …

Just Cause &

Jewish Spiritual Journey

“Give evidence that Judaism has a

formula for a rich inner,

Spiritual life in a society that

otherwise engages in the

idolatry of consumerism.”

Rabbi Sidney Schwarz, 2002

All jewish adults
All Jewish Adults...

Are Committed/

Commanded to Eldercare

“You shall rise before the aged

and show deference to the old”

Leviticus 19:32

“We can feel something only

out of its opposite…”

If being young were the more important

stage of life, we would be born old

and become young…

Jacob Prays for …

Elder Frailty



Jacob knew that we needed a warning

That the end of life was near…

Without this warning of

Illness we might miss the

Period of preparation so

Critical for completion

"So teach us to number

our days, that we may

apply our hearts to wisdom."

- Psalms 90:12

Growing Old in a Culture that

Aging Adverse


Death Denial

Create an Environment that

Aging Reverence


Embraces Death

Aging in Our

Age Adverse Culture…

We are at war

with aging…

Aging in Our

Age Embracing

Jewish Culture…





Age Wave

3-Way Intersection coming to you…




Age Wave



US Demographics, Baby Boomer Psychographics

And Jewish Spirituality intersect to provide…

…The Context of Meaning

Expand the Definition of

Aging Services to include:

  • Successful Aging

  • The Purpose of Aging

  • Preparation for Death

The Art Of Experiential Communication

Need vs. Experience

  • Boomers Make:

  • Need driven purchase for parents

  • Experience driven purchase for Self

  • Two Intersecting Trends:

  • Aging drives increase Need

  • Jewish Identity drives

  • increase in Experience

Experiential Communication

A Perfect Blend of

Two Components…

  • Information

  • Inspiration

Experiential Communication


  • A Well-Trained Mind

  • An Understanding Heart

IPG Senior Sensitivity

Staff Training Available

Elderhood versus elderly

Our mission…

ElderhoodVersus Elderly

Elderly Survive into their 80’s and 90’s

Suffering From:

  • • Reduced Capacity

  • • Alienation

  • • Loneliness

  • Loss of Independence

  • Boredom

  • • Feeling Useless

  • • Low Self-Esteem

Elders are Society’s Wisdom Keepers Responsible for:

  • • Society’s Well Being

  • • Pioneering Consciousness

  • Spiritual Awareness

  • Elder Wisdom

  • Connection to our Past

  • • Serving as Mentors to

  • Younger Generations

The Torch must be passed to a

New Generation of Elders…

Will we make

Good Ancestors…

For Presentation & Training Information:

Mark Goldstein

President & Co-Founder

Impact Presentations Group

Co-Founder Age Wave

[email protected]

925 735-9120