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Wal-Mart, Target Prepare for the Holiday Toy Wars

Wal-Mart, Target Prepare for the Holiday Toy Wars. BA 495 Article Presentation Andy Hagert Casey Vannet Hon Keung Lin. Retailers Announce Some Holiday S pecials. Wal-Mart Selling more than 100 toys for $10 or less Action Figures from Transformers for $8.99 Target

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Wal-Mart, Target Prepare for the Holiday Toy Wars

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  1. Wal-Mart, Target Prepare for the Holiday Toy Wars BA 495 Article Presentation Andy Hagert Casey Vannet Hon Keung Lin

  2. Retailers Announce Some Holiday Specials • Wal-Mart • Selling more than 100 toys for $10 or less • Action Figures from Transformers for $8.99 • Target • Action Figures from Transformers for $11.99 • Kmart • Fab 15 Toy list, price ranging from $10.99 to $99.99

  3. What Consumers Are Doing This Holiday Season • Wal-Mart Research: • 55% of shoppers started budgeting for Christmas toy shopping by August. • 70% of consumers are planning on starting holiday shopping before Halloween. • 2 out of 10 will have finished Christmas toy shopping by the time the kids dress up for Halloween.

  4. Christmas in October • The reason for such an early shopping season • Start shopping now • No last minute store runs • Take advantage of layaway • Can stretch their holiday dollars

  5. Shopping in a down economy • These Announcements happen every year • This year more important to Retailers • Need to have great prices on hot items • Consumers continue to suffer financially • Unemployment • Pay cuts • Retirement funds

  6. Fourth Quarter Retail Sales • Huge Quarter because it includes the Christmas shopping season. • Economist say, Shopping Season to be Second Worst in 42 years • 2009: Flat holiday sales • 2008: 4.5% decline last year

  7. What Products Are Suffering The Most • Apparel and Accessories • Decline about 2% compared with 9% last year • High End Electronics • Decline about 5% compared with 11% last year • Most continued decline will be at department stores

  8. Who Will Benefit This Shopping Season • Sales at discount department stores • Supercenters and warehouse clubs will increase about 2.5% this year • Good news for Wal-Mart and Target • Small increase of 0.5% from last Christmas shopping season

  9. Questions? Any questions or comments? • Do you think anyone can compete with Wal-Mart this year in their toy department? • How many of you have started thinking about Christmas shopping already? • When is it too early to start advertising Christmas shopping?

  10. Sources • http://www.nydailynews.com/money/2009/10/01/2009-10-01_walmart_.html • http://images.google.com/imgres?imgurl=http://www.i-heart- • http://images.google.com/imgres?imgurl=http://farm4.static.flickr.com/3150/3088134036_55a9b883c7 • http://images.google.com/imgres?imgurl=http://snagsta.files.wordpress.com/2009/03/home- • http://images.google.com/imgres?imgurl=http://3.bp.blogspot.com/_kzduLYVCwBU/SS8McNUFtnI/AAA • http://images.google.com/imgres?imgurl=http://www.mikepaulblog.com/blog/media/Radio%2520Shac • http://images.google.com/imgres?imgurl=http://www.peelledoor.com/reference%2520images/Nordstr • http://images.google.com/imgres?imgurl=http://www.tulsaworld.com/webextra/content/2008/invest

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