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a leading Telecommunication Solutions Partner

a leading Telecommunication Solutions Partner. Multi-Play Services over Broadband Networks ITU Arab Regional Workshop on Broadband Access Technologies 19-20 November, Damascus - Syria. The Need for Multi-Play Services. The Telecom Operator Perspective. Cable

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a leading Telecommunication Solutions Partner

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  1. a leading Telecommunication Solutions Partner

  2. Multi-Play Services over Broadband NetworksITU Arab Regional Workshop on Broadband Access Technologies 19-20 November, Damascus - Syria

  3. The Need for Multi-Play Services

  4. The Telecom Operator Perspective Cable Operators Mobile Operators Alternative Carriers Municipal Telecom Networks BUSINESS NOT AS USUAL

  5. Lean Forward Activities Lean Back Activities Consumer Interest for Enhanced Broadband Services Source: Boston Research Group The End-User Perspective Subscribers’ interest for Broadband Services SERVICES NOT AS USUAL

  6. Broadband IP Switched Broadcast Video Voice Data What is “Triple-Play” INTEGRATED SET OF VOICE, DATA & VIDEOSERVICES OVER A CONVERGED PLATFORM

  7. The IPTV service market

  8. The Value of “Triple-Play” • Improve ARPU • Differentiate from competition • Strengthen market position • Reduce customer churn • Enhance customer satisfaction • Leverage brand name to: • improve revenue sharing with content providers • “push” additional services (e.g. online games) • attract additional advertising revenue PROFITABLE OPERATORS

  9. Enablers for IPTV / Business Models

  10. Regulatory Issues • Convergence brining new legal challenges to regulators • fostering of competition • unbundling of Local Loop (LLU) • Redefining boundaries between: • telecommunications and audiovisual • private and public • non-commercial and commercial • Distinguish between ‘television broadcasting services’ and ‘information society services’ • Key IPTV regulatory issue is whether it will be regulated as a data or a broadcasting service

  11. Content Acquisition Issues Legal Framework? Release Windows? Contracting terms? Content Protection? Service Packaging? Contracting Rates & Revenue Guaranties? Content Sourcing?

  12. Enabling IPTV / Triple Play Offerings Thus, regulatory authorities need to: • Cooperate with all stakeholders (operators, content providers) to ease access to content • Foster the competitive environment (market liberalization, LLU) to drive the need for differentiated services Need to distinguish the regulation of: • Linear services which include all traditional TV and Radio broadcasting streamed over the Internet • Non-linear audio-visual content services where the viewers decide when a specific program is transmitted

  13. Access Providers, ISPs Content & Rights Owners Network Operators Content Aggregators Customers Provide access infrastructure e.g. ADSL, VDSL, FTTH. Operate Service Delivery Platform, OSS/BSS e.g. Major Studios (Hollywood , content publishers) Homes with CPEs and IP Set-top-boxes Buy Content & Rights from Owners, Showtime etc. Advertising Wholesaling IPTV Service Delivery (Value) Chain Consumption Content provision Service Delivery Access Providers ISPs

  14. Department Store Shopping Mall FleaMarket “Triple-Play” Business Models Dump Pipe • Connectivity sell only • No part in value chain • Low risk, low cost • Risk to lose brand value to Service Providers Open Model • Team-up with content providers • Charging access fee + content revenue share • Share revenue, risk & consumer awareness Walled Garden • Resell of re-branded content • Strong consumer relationship • HighARPU • Higher complexity & risk PROMOTING CONTENT NOT BROADBAND CONNECTIVITY

  15. Intracom Telecom’s IPTV Vision

  16. INTRACOM TELECOM Solution Proposal WHAT fs|cdn™, Full Service Content Distribution Network WHO For Service Providers and Network Operators WHY INTRACOM, a partner of choice with a total offering LAYING THE FOUNDATIONS FOR NEXT-GENERATION CONTENT SERVICES

  17. Triple-Play: The Whole Picture

  18. Content running on fs|cdn™ “…the system is robust against Sophisticated Hacking. Furthermore, elements of the DRM system are robust at higher levels of hacking.” MERDAN Security Audit BUILT-IN SECURE CONTENT DISTRIBUTION

  19. Triple-Play: The Whole Picture

  20. fs|cdn™ Supported Services fs|cdn™: DELIVERYING NEXT-GENERATION SERVICES

  21. Delivering the ultimate user experience Main Menu

  22. Delivering the ultimate user experience Channel Guide

  23. Delivering the ultimate user experience Program Info & Reminders

  24. Delivering the ultimate user experience Video/audio on Demand

  25. Delivering the ultimate user experience Program Recordings

  26. Delivering the ultimate user experience Data/infotainment application

  27. Delivering the ultimate user experience TV messaging

  28. Delivering the ultimate user experience Online unified billing

  29. Delivering the ultimate user experience User management & profiling

  30. Delivering the ultimate user experience ISG Personalization

  31. Delivering the Ultimate User Experience Entering the mobile space CONVERGENCE OF MULTIPLE NETWORKS (CABLE / MOBILE) – IMS INTEGRATION

  32. Flexibility End-user Experience Scalability Local color Content Right pricing A Successful “Triple-Play” Strategy… …should address:

  33. Flexibility End-user Experience Scalability Local color Content Right pricing A Successful “Triple-Play” Strategy… …should address:

  34. INTRACOM TELECOM 19.7 km Markopoulou Ave. 19002 Peania, Athens, Greece T+30 210 667 1000 F+30 210 667 1001 www.intracom-telecom.com

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