What to expect from an SEO agency?

1. What to expect from an SEO agency? Just hiring an SEO agency is not enough. You need to know what to expect from the service provider. Before you end up choosing the ​Best SEO Company in Toronto​, you should research a bit to know about search engine optimization techniques and processes and other important aspects. It will not just help you to choose the right company, but also help you to know what you need to expect from the company. This post will discuss some of the basic expectations that you can keep from your SEO service provider. Keep reading! Keyword Analysis Search engine optimization is a process which ranks your website on the top of the search engine results so that when someone types relevant keywords, your website tops on the search engine results. Here, keywords are very crucial to get genuine leads on your website. Hence, detailed keyword analysis must be done by the SEO service provider. The SEO firm must know how to research keywords for organic optimization campaigns. Some of the factors to think while choosing keywords are: Your target customers Keywords your competitors are using Keywords that will give you maximum ROI How many keywords to target to boost your revenues and profits Whether to use long-tail keywords or short-tail keywords for better leads Considering customers' micro-moments before deciding keywords ● ● ● ● ● ●

2. Keywords that can earn a place in the answer box. Latent Semantic Indexing consideration Dividing keywords based on navigational, investigational, informational and transactional queries ● ● ● These are some of the factors that you need to consider while choosing the right keywords. Ask whether the ​social media agency or SEO agency has considered all these factors? Technical On-Page Audit Do you know that your website contributes a lot when it comes to search engine rankings? If your website is not properly optimized for SEO purposes, there are fewer chances of it to be on the first page of the search engine. Today's search engines are smart and they consider every micro detail while ranking websites. Most of the companies perform website on-page audits as it is of utmost importance. However, ideal SEO companies always take care of the smallest of details as they know that missing even a small thing might affect the search engine rankings. Most of the times, an SEO audit is performed at the start of the campaign and SEO professionals give some recommendations to make the website SEO-friendly. There are different guidelines given by the search engines such as Google, Yahoo and Bing. From choosing Key Performance Indications to conducting a comprehensive competitor analysis to identifying keywords to writing original and highly engaging

3. content on website pages, a detailed website audit is what expected from the SEO firm. Content Audit A content audit is one of the most significant parts of the SEO strategy and you need to ensure that your content aligns with the searcher's intent perfectly. When your website content syncs perfectly with the exact intact of the searcher, search engines will notice it and rank the relevant on the top of the results. When the company comes on board, a detailed content audit must be performed. Professional content writers will review the content on your website and determine which page's content to keep and which to change or update. A content audit also determines your content marketing strategy. You need to ask for a content audit from the SEO firm you have hired. SEO Tool Selection There are many online SEO tools available in the market that can make things easy for SEO professionals. If the SEO team asks you to buy certain tools for different processes, you need to adhere to their requests. From keyword research tools to outreach tools to content duplication-checking tools, there are many tools that you might need for a better and effective SEO campaign. A paid SEMrush tool is highly appreciated as it helps SEO professionals to perform various tasks related to SEO. Some other important tools are Ahrefs, Moz, Serpstat and Long Tail Pro. Link Audit

4. Search engine ranking algorithms still consider backlinks as one of the main search engine ranking factors. Google and other search engines regularly monitor every link that redirects to your website. When you have a good number of high-authority backlinks, you will see increased traffic and genuine leads on your website. However, if you have more irrelevant and low-authority links, it might jeopardize your website's reputation in the eyes of Google and other search engines. Also, search engines such as Google might penalize you if there are more spammy links. A comprehensive link audit must be performed before any link-building campaign starts. Ask your SEO Company to do that. Website Monitoring and SEO Reporting A highly competent and ​Best SEO company in Toronto will always ensure continuous website monitoring and SEO reporting. Several tools can be used for website monitoring such as Google Search Console which will notify when Google stops crawling and indexing your website or Google finds spam or other issues on your website. When it comes to SEO reporting, clients expect many types of reports from the SEO Company such as Keyword research report, competitor analysis report, On-Page SEO audit report, Link Audit Report, Link-Building Report, weekly/Monthly work report, keyword ranking report and traffic and conversion report. Conclusion These are the main six things that you can expect from an SEO agency. However, with an SEO strategy, you should also hire a ​Social Media Agency to optimize your social media business accounts to get genuine leads from there. The combination of Social Media Marketing and SEO will bring the best results on the table. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id:​info@chameleondigitalmedia.com Website:​​https://www.chameleondigitalmedia.com/