1 / 13

Solutions Marketing

Discover how our focused marketing strategies can empower small and medium-sized businesses (SMBs) in four key initiative areas: e-business, Business Intelligence, Content Management, and ERP/ISV. Our programs are designed to provide KeyLink Systems Solution Providers with the essential tools and resources needed to quickly adapt, run impactful campaigns, and maximize profit potential. From partner enablement to targeted marketing plans, we facilitate partnerships and offer marketing support, training, and resources to drive new business opportunities and enhance growth in today’s competitive landscape.

charla
Download Presentation

Solutions Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Solutions Marketing

  2. Focus on SMB market space in four initiative areas: • e-business • Business Intelligence • Content Management • ERP/ISV • Develop/execute programs to provide KeyLink Systems Solution Providers with ammunition to: • Quickly come up to speed within chosen initiatives • Run campaigns that drive net new business opportunities • Increase profit potential Solutions Marketing

  3. Solutions Marketing • Partner Enablement • Programs • Business Propositions • Marketing • Pre-sales • Technical • Initiative Consultants • e-business • Business Intelligence • Content Management • ISV

  4. Solutions Marketing • Initiative Consultant • Channel Development • Develop Business Proposition for Partner • Identify/enable partners who meet profile • Develop Marketing Plan for Initiative • Develop Marketing Guide • Accompany Partner through program • Interface with market experts

  5. Marketing Tools • Marketing Guide • Assists partner with Marketing plan • KeyLink programs specifically designed to build your customer's business • KeyLink go-to-market strategies • Business Partner Business Proposition • Solution presentations • White papers • Marketing CDs • Success Stories Solutions Marketing

  6. Solutions Marketing • Business Proposition • HW, SW and services financial landscapes • Business Opportunity • Profile of successful partner • Sample ROI • KeyLink Relationship

  7. Web Site • www.keylink.pios.com/ibm/solutions • News • Events • Programs • Education/Training • Marketing Guides

  8. Marketing Activities • Seminars • Demand Generation Campaigns • MarketLink • Team Players • Education/Training • Technical • Sales • Press Assistance • Partner Mentoring • Assistance: Partnering with Partners Enablement

  9. Sample Programs

  10. - business • Seminars in a Box (SIBs) • e-business Advisor and Designer Education • WebSphere Commerce Campaign • Web Self Service Campaign • Net.Commerce Technical Certification Training

  11. KeyIntelligence Program • Partner Enablement/Business Proposition • Business Intelligence Discovery Workshop • 90 Day Mentoring Program • Marketing/Sales Assistance • Executive Conference

  12. ISV Solutions • KeyLink Value • We identify ISVs with... • Channel programs • Support capacity/capability • Products/programs complementing Solutions Provider's offerings • Opportunity to offer new business opportunities for Solution Providers • ...then we facilitate partnerships with key Solution Providers

  13. Summary • Focus on business future • Skill, product, and resource sharing • Product and market knowledge • Partnership enablement • Pre-sales support • Marketing Support • Training • Partner Commitment = reduced time to market!

More Related