Hiring a Digital Marketing Agency for Your Business Growth Last decade has witnessed a high jump in businesses going digital from analog. With everything digital these days, almost every person is online, either on smart phones or their desktops. Digital marketing is beneficial not only for the entrepreneurs but for the consumers too. According to a recent survey by Clutch, social media marketing (81 percent), websites (78 percent), and email marketing (69 percent) are the most prevalent digital marketing channels used by the businesses. Digital marketing is an easy way for the companies to spread awareness about their brands and offer an online platform to the audience. Social media like facebook, email, and websites provide companies the opportunity to reach the consumers directly, which is much higher than the traditional marketing approach. Nearly 83 percent of companies believe digital marketing to be a successful approach for their business. Few reasons why online marketing is important for business 1.Higher conversion rates: According to Google, companies using digital marketing strategies have a 2.8 times better revenue growth expectancy. SEO, social media marketing, and email marketing have been proved to bring higher conversion rates to the businesses. 2.Increased revenue: Digital marketing has made it easier for businesses to interact with target audiences which otherwise has never been easier with conventional marketing. This not only helps increase customer satisfaction but also drives the revenue.
3.Easier interaction with customers: More personalized interaction with customers helps develop better relationships with target audiences, which in turn leads to a better brand reputation for your business overall. 4.Cost effective: Blogging, email marketing and SEO optimization are some of the economical digital marketing strategies which can help bring more traffic and maximize your ROI. It has been reported that posting 16 blogs per month (roughly 4 blogs per week) generate 3.5 times more web traffic than sites that blog four times or fewer. 5.Higher revenues: Web advertising is still an emerging market. In 2017, Twitter's revenue reached 2.44 billion US dollars. Allowing the companies to advertise on the site can help generate revenue. Placing your content on other websites bring more conversion rates and revenue. Why do you need a digital marketing agency? A digital marketing company can increase your brand’s visibility on the internet and make an easier interaction with the customers. An agency also provides the digital marketing services that make use of various tools and resources needed for internal research and development. The primary goals of any online marketing company are to increase your online presence, integrate your online profiles and perform the market research. The services provided by a digital marketing agency are: Website Design Search Engine Optimization Social Media Marketing Email Marketing Content Curation App Development Search Engine Marketing Mobile Marketing And Integration Placement Of Online Ads Online Branding ROI Reports Online Reputation Management A skilled digital marketing company will position your company as a market leader by curating and creating the content so as to establish your brand awareness, your business, services and products online.
At Epikso, a digital marketing services provider, you would get the best of professionals who work together to better your reputation by providing you the online marketing services, rebrand your site, increase your visibility and eventually, simplify and grow your business.