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TARGETED. MARKETING. SOLUTIONS. A Strategic Leader Anticipates, Thinks Critically, Interprets, Decides, Aligns, and Learns. Targeted Marketing Solutions are the result of these six core skills put into action.

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Presentation Transcript
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A Strategic Leader

Anticipates, Thinks Critically, Interprets, Decides, Aligns, and Learns.

Targeted Marketing Solutions

are the result of these six core skills put into action.

With a diverse marketing management background that includes strategic planning, community outreach, corporate communications, P&L responsibility, development and fundraising, project management, staff development and contract negotiation, along with expertise in strategic marketing

and event management,

PLS. Studios consistently delivers

Targeted Marketing Solutions.

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Strategic & Creative Marketing

gets your target audience to take notice of your brand

and drives revenue for your business.

With clients and work that spans multiple industries and product categories,

we are experienced in integrating current new media tactics

with traditional marketing practices

to ensure your brand will stand out among your competition.

Whether informing the trade about the best place to secure private loans

in today's marketplace, educating people worldwide about safe sleep practices to prevent SIDS, raising money for cancer research

through partnership marketing, establishing a small niche private portfolio lender as the top lending resource for bridge loans in California, or helping businesses establish themselves as the go-to expert in their field,

building and implementing results-oriented marketing is our specialty.

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Family-owned flooring distribution company had expanded into commercial flooring, and needed a branding face-lift as well as business planning and marketing direction to steer the company’s growth, while capitalizing on the company’s rich history and adhering to the family's personal commitment to customer service. Target audience: architects, manufacturers, retail, education, hospitality and health care segments. Company name in no way reflected the company's value proposition and business, so logo and tagline needed to address multiple messaging objectives.PLS Solutions:Brand Identity (logo development, color and usage standards and guidelines), copywriting, web re-skin to integrate new branding, collateral materials, business plan, marketing plan .

Design Materials

BRAND IDENTITY

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Design MaterialsCOPYWRITING:Branding TaglinePress releasesSales presentationsWeb copyMarketing PlanBusiness PlanAnimated Holiday Greeting

Make sure to click above

to see this fun animated greeting

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CJ Foundation for SIDSNon-profit was previously unable to secure partners (and necessary related funding) due to the negativity associated with SIDS. PLS Solutions:By conceptualizing and executing positive messaging with the SLEEP IN SAFETY, GROW IN STYLE Cause-Related marketing campaign, highlighting the ways to create a safe sleep environment to reduce the risk of SIDS, we were able to secure multiple targeted product partners who would benefit from our Safe Sleep messaging. Both corporate and retail brand partners provided ongoing funding as well as national and international awareness and exposure for our mission.

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Sleep In Safety, Grow In Style partners are provided with a specially designed SSGS logo for use on their packaging and marketing materials, with approved language on why their product category is known to help reduce the risk of SIDS. In addition to partner /sponsor outreach, Sleep in Safety Grow in Style efforts included:Aggressive mommy blog outreach, partner giveaways, cross promotionTie-ins to hospitals, maternity wards and day care centers to promote SSGS official safe sleep tipsOutreach to retail outlets for special in store promotions and events promoting Safe Sleep and SSGS partnersMedia outreach

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Helmet Band-Its Play Safe. Look Great. The Ultimate Fashion Accessory for Helmets.www.helmetbandits.comHelmet Band-Its is a unique new product for the fashion-forward ski and snow enthusiast and was launched at the 2012 Sundance Film Festival and to the retail trade at the 2012 SIA International Snow Show in Denver.Retail/trade launch marketing efforts included trade show exhibition, pre show email, social media & direct mail marketing, on site promotions and giveaways, trade ads, publicity and editorial, in-booth live demonstrations, and safety tie-ins.

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Helmet Band-Its

at the 2012 Sundance

AP/Fender Music Gifting Suite

& ChefDance

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Lone Oak Fund is a private portfolio lender larger than many banks and specializes in bridge loans only, on commercial and residential real estate throughout California only. Their narrow niche provided a unique marketing challenge in effectively reaching a small but targeted audience.PLS developed a marketing and PR campaign via partnership marketing and strategic alliances to target key industry professionals and groups and successfully helped establish Lone Oak Fund as the pre-eminent private lender for California Bridge Loans.Logo consultationWebsite developmentTrade advertising and marketing/communicationsTrade Show managementSponsorships Marketing

www.loneoakfund.com

lone oak fund publicity pr
Lone Oak FundPublicity/PR

Cover Feature Story

Photography/Original Shoot

Ghost Writer Copy

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Volunteers Of America’s NY based “Operation Backpack” program, providing school supplies to children in need was very successful locally, but was unable to expand beyond the NY borders. Through an innovative partnership with Innisbrook School Supplies program and a tie in with Supercuts , the program expanded to eight major cities, increased funding and provided thousands more supply packs to children in need

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Owner of General Contracting company brings his European style and quality to Southern California construction for remodels and renovations.As an avid fan of his home town Chelsea soccer club, the Chelsea lion mascot was the logo for Chelsea Construction Corp. While sentimental in meaning, the branding did not communicate the value proposition to the company’s target audience….luxury homeowners seeking high-end remodels and/or commercial design and construction.The new logo clearly defines the company brand and all marketing materials, copy, collateral position Chelsea as the expert go-to for Luxury Home Remodels , Historic Renovations and more. We even managed to keep the lion as a salute to hometown Chelsea (See icon on back on business card, widget throughout the website, a cornerstone icon for their monthly email communications, etc.)

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PLS solutions:Logo and Brand identity, website development includes fully integrated database-driven CMS admin tool, sponsorship marketing, PR and editorial coverage, direct mail, email marketing, trade advertising

Chelsea Construction Corp

Website and Custom CMS

www.chelseaconstructioncorp.com

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Chelsea Construction

Direct Mail/Postcards

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Non-Profit Annual Gala Benefit DinnerEvent ManagementTheme Development and IntegrationDesign Development and ProductionSponsorshipsCoordinated Guest SpeakersStaging and EntertainmentMedia Relations and PublicityEvent LogisticsVIP ReceptionBudgeting and Analysis

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Non-Profit Annual Golf TournamentEvent ManagementTheme Development and IntegrationDesign Development and ProductionSponsorships/DonationPrizing and AwardsTee Sponsors & SignageAuction/Live Auction/RaffleStaging and EntertainmentMedia Relations and PublicityEvent logisticsBudgeting and Analysis

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PAM’s Run for Pancreatic Cancer The Lustgarten Foundation’s Westlake Village Walk/Run for ResearchEvent ManagementLaunched event in 2009 Secured Partnership w/ nation’s largest private funder of Pancreatic Cancer Research, Event has since tripled in size and has raised over $500,000 since its inception Responsible for securing sponsors, vendors, event and race management including staging and production, Expo, three live bands, kids corner, food , etc.

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Business Plans & Marketing Plans:PLS Studios has developed Marketing plans and Business plans for a variety of clients and projects

Sample Operating Plan

Sample Marketing Plan

additional samples and or references available upon request
Additional Samples and/or References Available upon Request

Lori Shackel

818.957.6977

818.522.1617 (Cell)

lori@plsstudios.com