Data Syndication and Licensing Tool Kit. Contents. Glossary What is syndication? Who can syndicate listings? How are listings syndicated ? What are the concerns? Where do you expect your listings to go? What do members think? Resources and Contacts. Glossary.
and stores listing data.
specs that allow communication from one software to
syndicators distribute data; Portal. Not regulated by MLS
other than the original intent; Re-Purpose.
individual user on a particular site, product or service.
placement provided as an up-sell to agent/broker
a public website other than an original channel; Data
doesn’t leave control of the original channel, but remains
resident in the original database. Framing; Powered by.
the branding of Site B; data does not leave the control of
Site A. Extended Network; Powered by.
agent/broker wherein other brokers have given approval
to each other to advertise listings. IDX sites are regulated
the means to indicate his own choice as to the display
of his listing data on a given national website/channel.
Opt-in - the broker chooses to participate; Opt-out - all
brokers’ listings are included unless the broker actively
syndicators distribute data; Channel; Publisher. Not regulated
or developer of website; property search of one national
website framed to the branding of another.
listing agent/broker’s IDX site.
which it was provided, often unauthorized; Derivative
have been syndicated forwards that content to another,
typically for display on another website.
the MLS to distribute his listing data to outside websites
other than IDX and VOW.
website by pulling data from another server, so that the
data never leaves the original source (server).
Concerns surround the use of MLS Listing data to power other websites via the data syndication to the approved Channel. Do you know where your data is being re-displayed? Example:
If you syndicate to:
Oodle via Listhub or Point2, expect to find your listing data on: ABC, Comcast, Cox Media, Washington Post, Facebook, Fox Interactive Media, Florida Press Association, Lycos Classifieds, Local.com, Media General, Miliary.com, MySpace, New York Post, New York Times, and Walmart.
Trulia powers: the Sun Chronicle, The Bakersfield Californian, Washington Post, KTVB, Killeen Daily Herald, KOMO News, St. Petersburg times, Press of Atlantic City, Bangor Daily News, Pegasus News, Kiplinger, and US News and World Report.
The list of sites powered by Zillow is too long to list but it centers around Community Newspaper Holdings, Inc. providing listing data to numerous sites within 23 states.
Source: ListHub Channel Scorecard
Also, many of the channels contracted through ListHub and Point2 use the listing data for Derivative Works. Meaning they use the data for purposes other than the stated display of listing content on their primary website.
Within the Tool Kit,
CMLS has provided a
preliminary report of
which sites have this
provision in their
- 46% say ALWAYS
- 78% Concerned
- 13% are neutral
- 9 % are not concerned
“Syndication to Real Estate Portals: Problems & Solutions”
WAV Group Whitepaper
“Syndication: A Single Source Solution”
“Broker Survey on Syndication Issues”
WAV Group Whitepaper
“Listing Syndication Be Sure to
Read the Fine Print”
WAV Group Whitepaper
“Listing Syndication 2.0”
“A Listing Syndication Discussion”
In addition to those listed on the resource and contacts page, CMLS would like to recognize the many volunteers who have contributed to the “CMLS Brings it to the Table” Workshop, this Tool Kit, and the many publications written on the topic of Listing Syndication for the good of the industry as a whole.
Merri Jo Cowen – My Florida Regional MLS President CMLS 2011
Greg Manship – Intermountain MLSPresident-Elect CMLS
Cathy Holefelder – Heartland MLS Secretary/Treasurer CMLS
Syndication Tool Kit Work Group
Melanie Blakeney – Memphis Area Association of REALTORS Past President CMLS
Amy Geddes – Clareity Security Syndication Tool Kit Work Group
Marilyn Wilson – WAV Group Syndication Tool Kit Work Group
Shelley Specchio – Northern Nevada Regional MLS Syndication Tool Kit Work Group
Monica Beck – Northwest MLS Syndication Tool Kit Work Group
Bob Bemis – Arizona Regional MLS
Art Carter - CRMLS Inc.
Kathy Condon – MLSPIN
Lauren Hansen – Information and Real Estate Services, LLC
Jay Gordon – Willamette Valley MLS
Kurt Von Wasmuth – RMLS Multiple Listing Service
Wes Wiggins - Regional MLS, Inc.