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ACPA Tool kit

Enhance market share through a comprehensive toolkit covering branding, marketing plans, political positioning, AASHTO activities, and more. Access presentations, documentation, templates, and resources for effective marketing strategies.

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ACPA Tool kit

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  1. ACPA Tool kit CPU July 31, 2007 Mike Kusch / Karen Hunter

  2. Overview • ACPA strategic plan • Objective - increase the market share for concrete pipe in public works

  3. Tool kit - part of strategic plan • Regional Engineers • 5 focus states per engineer • Branding/Marketing Plan • Strengthen the positioning for concrete pipe • Tool kit • Based on branding messaging, industry will be giving the same message which will be very powerful • Political positioning • Further increase AASHTO activities

  4. Tool kit - Topics • Concrete Pipe Attributes • Concrete Pipe Design • Concrete Pipe Evaluation and Repair • Durability & Service Life • Installation • Joints • Post Installation • Rigid v. Flexible • Risk & Liability • Members only • Marketing • … and the list will go on based on needs and YOUR input

  5. Toolkit • Tool kit includes: • Presentations to use with your customers • Supporting documentation for each topic listing materials from ACPA website and Resource Catalog • Links to reference materials • Links to outsides sources such as AASHTO and ASTM • Other documents: • Marketing Plan template • How to do a plant tour • How to Contact Pat Galloway

  6. Toolkit • This is just the beginning • Members will be able to access tool kit from members only site • All or a portion at a time • New information will continue to be added • Tell us what you would like to see added to the tool kit

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