The new Hazel. By J.P. Metz & W. Frings 10th of january 2012. Welcome . Senior Managers W. Frings & J.P. Metz. Introduction. Facts about the cosmetics industry SWOT-analysis Using opportunities The new strategy Rise ‘ n Shine Conclusion . Swot Analysis.
By J.P. Metz & W. Frings10th of january 2012
Strengths- Strong brand until 1990- New CEO- Still growing - Internal processes and communication
Opportunities +10% = advertisement/less 10%=development
Opportunities- Explore markets abroad, celebrity marketing campaign.
Threats- Fall back in old habits- Adaptation to cultures abroad
Sales & Marketing
Improves everyday life