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The new Hazel. By J.P. Metz & W. Frings 10th of january 2012. Welcome . Senior Managers W. Frings & J.P. Metz. Introduction. Facts about the cosmetics industry SWOT-analysis Using opportunities The new strategy Rise ‘ n Shine Conclusion . Swot Analysis.

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the new hazel

The newHazel

By J.P. Metz & W. Frings10th of january 2012

welcome
Welcome...
  • Senior Managers W. Frings & J.P. Metz
introduction
Introduction
  • Facts about the cosmetics industry
  • SWOT-analysis
  • Using opportunities
  • The new strategy
  • Rise ‘n Shine
  • Conclusion
swot analysis
Swot Analysis

Strengths- Strong brand until 1990- New CEO- Still growing - Internal processes and communication

swot analysis1
Swot Analysis
  • Weaknesses- Direct selling > change of market
  • No adaptation
  • Staring blind on a few key sectors.
swot analysis2
Swot Analysis
  • Opportunities- Explore key sectors and markets abroad
  • From direct selling to stores
swot analysis3
Swot Analysis

Opportunities +10% = advertisement/less 10%=development

swot analysis4
Swot Analysis

Opportunities- Explore markets abroad, celebrity marketing campaign.

swot analysis5
Swot Analysis

Threats- Fall back in old habits- Adaptation to cultures abroad

using oppurtunities
Using oppurtunities
  • Sales
  • Mens’ Grooming
  • Geographical Dispersion
  • Marketing & Advertising
the new strategy

Sales: eliminate direct sales, start private label.

  • Sales: Douglas, ICI Paris and other premium retailers
  • Marketing and Advertising: Create experience shops together with shop-in-shops
The New strategy

Sales & Marketing

the new strategy1

Asia -> strong investment opportunities with Khao

  • Asia -> High Brand value because of western image
  • Europe -> fashion capitals, Milaan, Paris & Amsterdam
  • Eastern Europe -> emerging market
The New strategy

Geograhpical

the new strategy2

Rise ‘n Shine

The New Strategy

Men’s grooming

New market

Strong growth market

Strong opportunity

rise n shine

Rise ‘n Shine

Improves everyday life