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“ Hazel ” - PowerPoint PPT Presentation

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“ Hazel ”
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  1. “Hazel” Improvementsuggestionsfrom the marketing team

  2. Content overview 1. About “Hazel” 2. S.W.O.T. analysis 3. Smine 4. New business outline 5. Mission statement 6. New top product 7. Smine:mysmile, smile mine 8. Advertisement

  3. 1. About “Hazel” • Leadingpositionfor more than 50 years • Mainmarkets: US, Western Europe, South America • Seriousproblems: annual sales growth of lessthan 1.5% • Door-to-door sales

  4. Global sales

  5. Hazel’s percentage of company sales by key sectors

  6. Hazel’s net sales by geographical region

  7. 2. S.W.O.T. analysis

  8. Smine My smile, smile mine

  9. 3. New Image • Hazel was slowly dying • Smine is rapitly expanding • Global leadership awaits

  10. 4. New business outline Three target groups:- Women- Men- Teenagers Internet sales Modern advertisements Season-boundproducts

  11. 5. Mission statement We offer productswhich fit the customer needs, are affordableand offer qualitythatmakesyousmile.

  12. 6. The new top product • Three different formulas • Three different looks • One product • Allproducts are thereforyouto “smine”! • My smile, smile mine! Brilliantshinesmine

  13. See yousmiling SmineMy smile, smile mine

  14. 8. Advertisement Brilliant shine, to make your skin smile “SMINE” Brilliant shine smine