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“Hazel” Improvementsuggestionsfrom the marketing team
Content overview 1. About “Hazel” 2. S.W.O.T. analysis 3. Smine 4. New business outline 5. Mission statement 6. New top product 7. Smine:mysmile, smile mine 8. Advertisement
1. About “Hazel” • Leadingpositionfor more than 50 years • Mainmarkets: US, Western Europe, South America • Seriousproblems: annual sales growth of lessthan 1.5% • Door-to-door sales
Smine My smile, smile mine
3. New Image • Hazel was slowly dying • Smine is rapitly expanding • Global leadership awaits
4. New business outline Three target groups:- Women- Men- Teenagers Internet sales Modern advertisements Season-boundproducts
5. Mission statement We offer productswhich fit the customer needs, are affordableand offer qualitythatmakesyousmile.
6. The new top product • Three different formulas • Three different looks • One product • Allproducts are thereforyouto “smine”! • My smile, smile mine! Brilliantshinesmine
See yousmiling SmineMy smile, smile mine
8. Advertisement Brilliant shine, to make your skin smile “SMINE” Brilliant shine smine