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TAMAFOODCHI

TAMAFOODCHI. Urška Knehtl Kintija Šulte Yves Lardenoije Devon Çavis. Team 8 Trash Pandas #hackthewaste. IDEA. PROBLEMS and SOLUTIONS. SOLUTIONS. PROBLEMS. Make people aware of how much food they are wasting, and the effects this has on the environment.

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TAMAFOODCHI

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  1. TAMAFOODCHI Urška Knehtl Kintija Šulte Yves Lardenoije Devon Çavis Team 8 Trash Pandas #hackthewaste

  2. IDEA

  3. PROBLEMS and SOLUTIONS SOLUTIONS PROBLEMS • Make people aware of how much food they are wasting, and the effects this has on the environment. • Will compost it, recycle and send/sell to farms. • Encourage people to bring their food waste to hotspots, where it will be properly dealt with. • People have too much food waste. • A lot of wasted food, which is not in good quality, is spent unproductively. • A lot of perfectly edible food is thrown away on a daily basis.

  4. KEYACTIVITIES VALUE PREPOSITION • Encouraging people to manage their food waste in a playful way; • People become environmentally and socially aware; • People change their everyday habits. • Game; • Food hotspot; • Giving food to food banks, institutions; • Composting the rest - give to farmers; • Promoting our cause.

  5. Risks Implementation plan

  6. a = Expired use time b = Packages opened c = Mixed food d = Bad quality and unsuitable for composting (throwing out) e = No motivation to bring food to hotspot f = No information about this option g = Lack of support from shops h = Non-professional behavior of a person working in hotspot

  7. INCOME STRUCTURE COST STRUCTURE • People and organizations who believe in idea will give investments. • Money given from environment funds. • Money received from farmers who buy compost materials from our compost system in hotspot. • Marketing activities (building a brand value): • Promotional poster and stickers; • Promotions through social media (facebook ads, google ads, influencers in instagram); • Game insertion in Google Play Stores, App Store. • Salary for 2 persons who work in hotspot during shop working hours. • If the shop doesn’t give place for free to open hotspot, then we need to pay rent.

  8. OUR PROTOTYPE TRASH PANDA

  9. Marketing strategy

  10. Marketing timeline

  11. THANK YOU… Team 8 Trash Pandas #hackthewaste

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