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What you think you know… may be wrong: The job seeker survey 2013

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  1. What you think you know…may be wrong: The job seeker survey 2013 1,275 job seekers tell use how they found work December 5, 2013 London Job Board Doctor

  2. Who am I? Jeff Dickey-Chasins Joined job board industry in 1997 Has consulted with 300+ sites Conducted industry surveys since 2010

  3. Goals of this survey 1 2 3 Determine what tools and techniques job seekers use Delineate difference between active seekers and random respondents Identify howseekers use different technology platforms

  4. Background 1001 responses from a random sample of US residents ages 20 – 60 (labeled ‘Random’) eHarmony 275 responses from Job-Hunt.org’s and Job Board Doctor’s audience (labeled ‘Active Seeker’) Job Board Doctor Job-Hunt.org

  5. Employed? 2M

  6. Age? 2M

  7. Gender? 2M

  8. Tools What are job seekers really using?

  9. What tools used? • Random respondents relied more heavily on newspapers, search engines and general job boards: • General job boards – 59% • Search engines – 51% • Newspapers – 45% • Active seekers used more varied methods, at a higher usage level • Job search engines – 74% • Company career sites – 70% • General job boards, Professional networks – 67% • Social media – 65%

  10. Which tools are most important? • Referrals • Professional networks • Social media • Job search engines • Career sites

  11. Platforms How are seekers using different technology platforms?

  12. Platform use • Active seekers show higher usage of cell phones and tablets • Both groups still rely on desktops and laptops

  13. How often were platforms used?(active seekers)

  14. How often were platforms used?(random)

  15. Platform use Mobile devices used for job search and employer research Desktop/laptops used for creating CVs and applying for jobs

  16. How did you use the following platforms during your job search? (Active seekers)

  17. Have you ever found a job via one of these tools? • 65% via referrals • 50% via recruiting/staffing firm • 42% via company career site • And…almost as many have found work via newspapers as LinkedIn!

  18. What do seekers want from job boards?

  19. What really matters? • Quality of jobs • Control of resume access • Ease of use • Site focus • Reputation

  20. Thinking about the job board(s) you used, how important were the following factors in choosing to use a particular job board?

  21. How do candidates use job boards? • Researchemployers and jobs • Apply to jobs – either on the board or employer site

  22. What’s useful? • Job search • Job alerts • CV posting • Communicating with hiring managers

  23. What frustrates you about job boards? • Lack of response from employers (71%) • Fake job postings (64%) • Requiring registration to see jobs (58%) • Requiring payment to see jobs (55%)

  24. So what about social media?

  25. A few surprises • Google+ matters: roughly 1/3 of both groups use it for career/job activities • Facebook more important than LinkedIn to Random respondent • LinkedIn clear leader with Active Seekers

  26. Attitudes toward online recruiting Go ahead – tell me what you really think.

  27. Top words to describe a ‘generalist’ job board like Monster, etc.: • Active Seekers: #1 ‘untargeted’ #2 ‘valuable’ & ‘worthless’ (tie) • Random: #1 ‘valuable’ #2 ‘overwhelming’

  28. Top words to describe a ‘niche’ job board like Dice, etc.: • Active Seekers: #1 ‘targeted’ #2 ‘valuable’ • Random: #1 ‘valuable’ #2 ‘targeted’

  29. Top words to describe a ‘social recruiting’ site like LinkedIn, etc.: • Active Seekers: #1 ‘professional’ #2 ‘essential’ • Random: #1 ‘professional’ #2 ‘valuable’

  30. Top words to describe a ‘job aggregator’ site like Indeed, etc.: • Active Seekers: #1 ‘valuable’ #2 ‘efficient’ • Random: #1 ‘valuable’ #2 ‘efficient’

  31. Recap • Awareness = action: Active seekers use all career tools at a much higher level than the population at large • Old habits die hard: Almost half of random respondents use newspapers to find work • Mobile has its place: Used for job search and research – but desktops/laptops rule everything else

  32. Recap • Referrals really work: Over 2/3rds of respondents have found jobs via a referral • Blame game: Lack of employer response to a job app bounces back on job board

  33. Takeaways • Google+ actually matters: incorporate it into your marketing • Understand attitudes toward your service: are you ‘targeted’ – or ‘worthless’? • Educate your candidates: help them use your service • Deal with candidate frustration: generate auto-response after each successful application • Don’t assume: candidates can surprise you with how little – or how much – they know

  34. Job Board Doctor provides consulting services for job boards and career sites in the following areas: • Short & long-range planning Product development & launch • Sales & marketing Strategic analysis • Social media & content creation Site & user interface analysis • Phone: 641-236-0298 • Email: thedoctor@jobboarddoctor.com • Twitter: JobBoardDoctor • Web: www.jobboarddoctor.com