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Universum STUDENT survey 2013 University Report | Finnish Edition Aalto University, technology. WWW.UNIVERSUMGLOBAL.COM. About Universum. 2013 | Finland | Students | Engineering/Natural Sciences.

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slide1

Universum STUDENT survey 2013

University Report | Finnish EditionAalto University, technology

WWW.UNIVERSUMGLOBAL.COM

slide2

About Universum

2013 | Finland | Students | Engineering/Natural Sciences

With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks.

Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.

Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world.

Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.

For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.

Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

slide3

Our clients and media partners

2013 | Finland | Students | Engineering/Natural Sciences

Some of the world’s most attractive employers

Some of the world’s most trusted publishers

slide4

What we cover in the report

2013 | Finland | Students | Engineering/Natural Sciences

  • 6. APPENDIX
  • Additional data on topics covered in previous sections.
  • 1. KEY BACKGROUND DATA
  • An overview of the groups covered in this report and presents key background information about the samples.
  • 2. CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology has made them unique.
  • 5. SUMMARY
  • A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
  • 4. UNIVERSITY PERCEPTION
  • Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
  • 3. EMPLOYER PREFERENCES
  • Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
slide5

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

KEY BACKGROUND DATA

SUMMARY

CAREER PREFERENCES

EMPLOYER PREFERENCES

UNIVERSITY PERCEPTION

  • KEY BACKGROUND DATAAn overview of the groups covered in this report and presents key background information about the samples.
slide6

Field period: November 2012 to March 2013

Students participate annually in Universum’s global career research.

400 000+

  • Global

Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”.

2 021

  • Finland

Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, technology” .

394

  • Your university

The comparisons in this report are based on: Engineering/Natural Sciences

University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences.

Groups in this report

2013 | Finland | Students | Engineering/Natural Sciences

slide7

Target group | Students’ characteristics

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

All Universities (excl. Applied Science)

Average age (years):

24,0

Average age (years):

24,9

Averageacademic performance:

Averageacademic performance:

62%

38%

53%

47%

6,9

7,0

out of 10

out of 10

Year of graduation:

Year of graduation:

slide8

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

KEY BACKGROUND DATA

SUMMARY

CAREER PREFERENCES

EMPLOYER PREFERENCES

UNIVERSITY PERCEPTION

  • CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology.
slide9

Aalto University, technology

All Universities (excl. Applied Science)

3 002

3 156

EUR

EUR

Total

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

Expected monthly salary

2013 | Finland | Students | Engineering/Natural Sciences

slide10

Aalto University, technology

3 092

EUR

Female

3 198

EUR

Male

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

What is your gender?

Expected monthly salary

2013 | Finland | Students | Engineering/Natural Sciences

slide11

All Universities (excl. Applied Science)

2 951

EUR

Female

3 198

EUR

Male

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

What is your gender?

Expected monthly salary

2013 | Finland | Students | Engineering/Natural Sciences

slide12

Gender gap | All Universities (excl. Applied Science)

This chart illustrate female expected salary as a share of male expected salary.

Female/Male salary ratio

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

What is your gender?

Expected monthly salary | Evolution

2013 | Finland | Students | Engineering/Natural Sciences

slide13

Aalto University, technology

All Universities(excl. Applied Science)

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

Career goals

2013 | Finland | Students | Engineering/Natural Sciences

slide14

All Universities (excl. Applied Science)

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend.

Career goals | Evolution

2013 | Finland | Students | Engineering/Natural Sciences

slide15

The attributes of the employer as an organisation

  • Attractive/exciting products and services
  • Corporate Social Responsibility
  • Environmental sustainability
  • Ethical standards
  • Fast-growing/entrepreneurial
  • Financial strength
  • Innovation
  • Inspiring management
  • Market success
  • Prestige
  • The contents and demands of the job, including the learning opportunities provided by the job
  • Challenging work
  • Client interaction
  • Control over my number of working hours
  • Flexible working conditions
  • High level of responsibility
  • Opportunities for international travel/relocation
  • Professional training and development
  • Secure employment
  • Team-oriented work
  • Variety of assignments

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

  • The social environment and attributes of the workplace
  • A creative and dynamic work environment
  • A friendly work environment
  • Acceptance towards minorities
  • Enabling me to integrate personal interests in my schedule
  • Interaction with international clients and colleagues
  • Leaders who will support my development
  • Recognisingperformance (meritocracy)
  • Recruiting only the best talent
  • Respect for its people
  • Support for gender equality
  • The monetary compensation and other benefits, now and in the future
  • Clear path for advancement
  • Competitive base salary
  • Competitive benefits
  • Good reference for future career
  • High future earnings
  • Leadership opportunities
  • Overtime pay/compensation
  • Performance-related bonus
  • Rapid promotion
  • Sponsorship of future education
  • PEOPLE & CULTURE
  • REMUNERATION & ADVANCEMENT OPPORTUNITIES

This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.

The Universum Drivers of Employer Attractiveness

2013 | Finland | Students | Engineering/Natural Sciences

slide16

All Universities (excl. Applied Science)

Employer Reputation & Image

Job Characteristics

People & Culture

Remuneration & Advancement Opportunities

How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Driver attractiveness | Evolution

2013 | Finland | Students | Engineering/Natural Sciences

slide17

Aalto University, technology

All Universities (excl. Applied Science)

Employer Reputation & Image

Job Characteristics

People & Culture

Remuneration & Advancement Opportunities

How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

Students’ top 10 preferences

2013 | Finland | Students | Engineering/Natural Sciences

slide18

Aalto University, technology

All Universities (excl. Applied Science)

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.

Universum Career Profiles

2013 | Finland | Students | Engineering/Natural Sciences

slide19

16%

would like

to start working abroad

18%

Aalto University, technology

All Universities(excl. Applied Science)

would like

to start working abroad

Where would you prefer to start your first employment after your graduation?

Geographical mobility | Preferred first employment

2013 | Finland | Students | Engineering/Natural Sciences

slide20

Aalto University, technology

All Universities (excl. Applied Science)

Currently studying in your home country

Currently studying in your home country

41%

43%

of the students studying in their home country plan to go abroad to continue studying

of the students studying in their home country plan to go abroad to continue studying

Are you currently studying in your home country?

Do you plan to go abroad to continue studying?

Geographical mobility | Students planning to study abroad

2013 | Finland | Students | Engineering/Natural Sciences

slide21

8%

would like to work for a start-up or start their own business

7%

would like to work for a start-up or start their own business

Aalto University, technology

All Universities(excl. Applied Science)

Which of the following would you prefer to do most after graduation?

What students want to do after graduating

2013 | Finland | Students | Engineering/Natural Sciences

slide22

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

KEY BACKGROUND DATA

SUMMARY

CAREER PREFERENCES

EMPLOYER PREFERENCES

UNIVERSITY PERCEPTION

  • EMPLOYER PREFERENCESUnderstand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
slide23

Aalto University, technology

All Universities(excl. Applied Science)

In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.

Most preferred industries

2013 | Finland | Students | Engineering/Natural Sciences

slide24

The Universum Rankings

2013 | Finland | Students | Engineering/Natural Sciences

  • Full company list
  • (~ 100 employers within each
  • main field of study)
  • Considered Employer ranking
  • (as many as applicable)
  • Ideal Employer ranking
  • (maximum five employers)
  • Potential applicants’
  • ranking
  • (Yes, I have or will apply)
  • “Please select five employers from the list below for which you would most like to work - your five Ideal Employers.”
  • “Have you or will you apply to these companies/organisations?”
  • “Below is a list of employers. Which of these employers would you consider working for?”
slide25

The Universum Recruitment Funnel

2013 | Finland | Students | Engineering/Natural Sciences

  • DO STUDENTS KNOW WHO YOU ARE?

Awareness

  • WOULD THEY CONSIDER WORKING FOR YOU?

Consideration

  • ARE YOU their IDEAL EMPLOYER?

Desire

  • HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?

Application

slide26

Aalto University, technology

Below is a list of employers. Which of these employers would you consider working for?

Considered Employer Ranking | Top 30

2013 | Finland | Students | Engineering/Natural Sciences

slide27

Aalto University, technology

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 20

2013 | Finland | Students | Engineering/Natural Sciences

slide28

Aalto University, technology

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Have you or will you apply to these employers?

Potential Applicants’ Ranking | Top 10

2013 | Finland | Students | Engineering/Natural Sciences

slide29

Aalto University, technology

All Universities(excl. Applied Science)

Through which channels have you learnt about these employers? Please select as many alternatives as applicable.

Actual communication channels | Top 10

2013 | Finland | Students | Engineering/Natural Sciences

slide30

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

KEY BACKGROUND DATA

SUMMARY

CAREER PREFERENCES

EMPLOYER PREFERENCES

UNIVERSITY PERCEPTION

  • UNIVERSITY PERCEPTIONGet feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
slide31

Aalto University, technology

All Universities (excl. Applied Science)

Yes

No

Yes

No

Have you used the career services office at your college or university?

Career Services | Usage

2013 | Finland | Students | Engineering/Natural Sciences

slide32

Average satisfaction:

Aalto University, technology

7,0

All Universities (excl. Applied Science)

7,0

Aalto University, technology

All Universities (excl. Applied Science)

POOR

EXCELLENT

How would you rate the career services offered at your college or university?

Career Services | Feedback

2013 | Finland | Students | Engineering/Natural Sciences

slide33

Aalto University, technology

All Universities(excl. Applied Science)

Which of the following were the most integral factors in choosing your college or university?

Factors affecting university choice

2013 | Finland | Students | Engineering/Natural Sciences

slide34

Aalto University, technology

All Universities(excl. Applied Science)

If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again, they would choose…

2013 | Finland | Students | Engineering/Natural Sciences

slide35

Aalto University, technology

68%

of your students would choose Aalto University, technology

if they made the choice again.

32%

would choose another university. The most preferred are presented in the table.

If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Preferred universities

2013 | Finland | Students | Engineering/Natural Sciences

slide36

All Universities (excl. Applied Science)

57%

of the students would choose their current university if they made the choice again.

43%

would choose another university. The most preferred are presented in the table.

If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Preferred universities

2013 | Finland | Students | Engineering/Natural Sciences

slide37

The table presents universities with the highest percentage of their students selecting “Current college or university” in this question

If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Current college or university

2013 | Finland | Students | Engineering/Natural Sciences

slide38

Aalto University, technology

All Universities(excl. Applied Science

Which attributes do you perceive as the most attractive?

Most attractive university attributes

2013 | Finland | Students | Engineering/Natural Sciences

slide39

If you could begin your studies again at any college or university, which would you choose

Which of the following attributes do you associate with each college or university?

Associated attributes with Aalto University, technology

2013 | Finland | Students | Engineering/Natural Sciences

slide40

Aalto University, technology

Please write the first word that comes to mind when thinking of your college or university.

Top of mind association

2013 | Finland | Students | Engineering/Natural Sciences

slide41

Average score:

Aalto University, technology

8,0

All Universities (excl. Applied Science)

8,1

Aalto University, technology

All Universities (excl. Applied Science)

VERY

UNLIKELY

VERY

LIKELY

Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?

University recommendations

2013 | Finland | Students | Engineering/Natural Sciences

slide42

Aalto University, technology

All Universities(excl. Applied Science)

How satisfied are you overall with your university?

Overall satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

slide43

Lecturers/Tutors

Choice of courses/modules

Aalto University, technology

All Universities(excl. Applied Science)

Aalto University, technology

All Universities(excl. Applied Science)

How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

slide44

Reputation of the university

University’s contacts

with the business community

Aalto University, technology

All Universities(excl. Applied Science)

Aalto University, technology

All Universities(excl. Applied Science)

How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

slide45

Quality of the education

Possibility to study abroad

Aalto University, technology

All Universities(excl. Applied Science)

Aalto University, technology

All Universities(excl. Applied Science)

How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

slide46

Access to and quality

of service facilities

Living costs and

boarding/accommodation

Aalto University, technology

All Universities(excl. Applied Science)

Aalto University, technology

All Universities(excl. Applied Science)

How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

slide47

Ratio of students per

lecturer/tutor

Practical elements of my course

Aalto University, technology

All Universities(excl. Applied Science)

Aalto University, technology

All Universities(excl. Applied Science)

Aalto University, technology

All Universities(excl. Applied Science)

How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

slide48

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

KEY BACKGROUND DATA

SUMMARY

CAREER PREFERENCES

EMPLOYER PREFERENCES

UNIVERSITY PERCEPTION

  • SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
slide49

Aalto University, technology

  • Top 3 most used communication channels:
  • Employer websites
  • Career magazines for students
  • Job boards

Average age (years):

24,0

  • Top 3 career profiles:
  • Harmoniser
  • Entrepreneur
  • Idealist
  • Top 3 industries:
  • Engineering and Manufacturing
  • Chemicals
  • Energy

62%

38%

  • Top 5 most attractive attributes:
  • Variety of assignments (Job Characteristics)
  • Competitive base salary (Remuneration & Advancement Opportunities)
  • A friendly work environment (People & Culture)
  • A creative and dynamic work environment (People & Culture)
  • Secure employment (Job Characteristics)

Average expected

monthly salary:

3 156 EUR

  • Top 3 career goals:
  • To have work/life balance
  • To be a technical or functional expert
  • To be competitively or intellectually challenged

This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.

Quick facts about student’s career preferences

2013 | Finland | Students | Engineering/Natural Sciences

slide50

All Universities (excl. Applied Science)

  • Top 3 most used communication channels:
  • Employer websites
  • Job boards
  • Career magazines for students

Average age (years):

24,9

  • Top 3 career profiles:
  • Harmoniser
  • Idealist
  • Entrepreneur
  • Top 3 industries:
  • Educational and Scientific Institutions
  • Pharmaceuticals and Biotechnology
  • Engineering and Manufacturing

53%

47%

  • Top 5 most attractive attributes:
  • Variety of assignments (Job Characteristics)
  • Competitive base salary (Remuneration & Advancement Opportunities)
  • A friendly work environment (People & Culture)
  • Secure employment (Job Characteristics)
  • A creative and dynamic work environment (People & Culture)

Average expected

monthly salary:

3 002 EUR

  • Top 3 career goals:
  • To have work/life balance
  • To be secure or stable in my job
  • To be a technical or functional expert

This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.

Quick facts about student’s career preferences

2013 | Finland | Students | Engineering/Natural Sciences

slide51

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

KEY BACKGROUND DATA

SUMMARY

CAREER PREFERENCES

EMPLOYER PREFERENCES

UNIVERSITY PERCEPTION

  • APPENDIXAdditional data on topics covered in previous sections.
slide52

2013 | Finland | Students | Engineering/Natural Sciences

Appendix

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

slide53

About the Universum Student Survey and the target group

2013 | Finland | Students | Engineering/Natural Sciences

METHODOLOGY

THIS REPORT

  • The Questionnaire
  • Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students.
  • Global perspective - local insight.

10

Educational institutions

53%

47%

  • Data collection
  • Conducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners.

2 021

All engineering & natural science students in the survey

  • Field period
  • November 2012 to March 2013
  • STATISTICAL ANALYSIS
  • In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
  • 10 519
  • Total number of
  • respondents in the survey
slide54

Aalto University, technology

All Universities(excl. Applied Science)

What is the highest academic degree you are currently pursuing?

Degree

2013 | Finland | Students | Engineering/Natural Sciences

slide55

AVERAGE

Aalto University, technology

6,9

All Universities (excl. Applied Science)

7,0

Aalto University, technology

All Universities(excl. Applied Science)

Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".

Academic performance

2013 | Finland | Students | Engineering/Natural Sciences

slide56

Aalto University, technology

All Universities (excl. Applied Science)

What is your major(s)/main area(s) of study?

Areas of study | Engineering (1/2)

2013 | Finland | Students | Engineering/Natural Sciences

slide57

Aalto University, technology

All Universities (excl. Applied Science)

What is your major(s)/main area(s) of study?

Areas of study | Engineering (2/2)

2013 | Finland | Students | Engineering/Natural Sciences

slide58

Aalto University, technology

Which educational institution do you attend?

The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.

All universities (1/1)

2013 | Finland | Students | Engineering/Natural Sciences

slide59

2013 | Finland | Students | Engineering/Natural Sciences

Appendix

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

slide60

Aalto University, technology

All Universities(excl. Applied Science)

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Employer Reputation & Image

2013 | Finland | Students | Engineering/Natural Sciences

slide61

Aalto University, technology

All Universities(excl. Applied Science)

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Job Characteristics

2013 | Finland | Students | Engineering/Natural Sciences

slide62

Aalto University, technology

All Universities(excl. Applied Science)

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | People & Culture

2013 | Finland | Students | Engineering/Natural Sciences

slide63

Aalto University, technology

All Universities(excl. Applied Science)

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Remuneration & Advancement Opportunities

2013 | Finland | Students | Engineering/Natural Sciences

slide64

2013 | Finland | Students | Engineering/Natural Sciences

Appendix

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

slide65

Aalto University, technology

All Universities (excl. Applied Science)| Engineering/Natural Sciences

  • 1. VTT (17,63%)
  • 2. Orion (17,34%)
  • 3. Suomen ympäristökeskus (SYKE) (15,96%)
  • 4. Kemira (12,12%)
  • 5. Neste Oil (11,18%)
  • 6. Nokia (10,30%)
  • 7. Valio (9,53%)
  • 8. Helsingin kaupunki (9,21%)
  • 9. ABB (9,13%)
  • 10. Fazer (9,06%)
  • 1. VTT (22,61%)
  • 2. Orion (20,21%)
  • 3. Neste Oil (19,95%)
  • 4. Kemira (16,49%)
  • 5. ABB (16,22%)
  • 6. Fortum (12,77%)
  • 7. Pöyry (12,50%)
  • 8. Valio (9,84%)
  • 9. Nokia (9,04%)
  • 10. Neste Jacobs (8,78%)

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 10

2013 | Finland | Students | Engineering/Natural Sciences

slide66

2013 | Finland | Students | Engineering/Natural Sciences

Appendix

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

slide67

Careerist: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.

  • Idealist: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.
  • Entrepreneur: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.
  • Internationalist: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad.
  • Harmoniser: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.
  • Leader: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.
  • Hunter: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.

The Universum Career Profiles are based on the attributes that students select as most important.

Universum Career Profiles

2013 | Finland | Students | Engineering/Natural Sciences

slide68

Universum Career Profiles 1/2

2013 | Finland | Students | Engineering/Natural Sciences

The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.

Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.

  • careerist
  • Prestige (3)
  • Recruiting only the best talent (3)
  • Clear path for advancement (3)
  • Market success (1)
  • Professional training and development (1)

12 out of 21 points

  • Sponsorship of future education (2)
  • Rapid promotion (3)
  • Recognizing performance (meritocracy) (2)
  • Good reference for future career (3)
  • Variety of assignments (1)
  • Innovation (2)
  • Attractive/exciting products and services (1)
  • Entrepreneur
  • Fast-growing/entrepreneurial (3)
  • A creative and dynamic workenvironment (3)
  • Challenging work (1)

6 out of 11 points

  • Harmoniser
  • Respect for its people (2)
  • Enabling me to integrate personal interests in my schedule (3)
  • Team-oriented work (1)
  • Secure employment (2)
  • Control over my number of working hours (3)
  • Flexible working conditions (3)
  • Overtime pay/compensation (1)

7 out of 15 points

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Universum Career Profiles 2/2

2013 | Finland | Students | Engineering/Natural Sciences

  • hunter
  • Competitive base salary (3)
  • High future earnings (3)
  • Performance-related bonus (2)
  • Competitive benefits (1)
  • Client interaction (1)
  • Financial strength (1)

6 out of 11 points

  • idealist
  • A friendly work environment (1)
  • Ethical standards (3)
  • Corporate Social Responsibility (3)
  • Environmental sustainability (3)
  • Support for gender equality (2)
  • Acceptance towards minorities (2)

6 out of 14 points

  • Internationalist
  • Opportunities for international travel/relocation (3)
  • Interaction with international clients and colleagues (3)

6 out of 6 points

  • High level of responsibility (2)
  • Inspiring management (2)
  • leader
  • Leadership opportunities (3)
  • Leaders who will support my development (3)

5 out of 10 points