Case Study Method. Nick Johns (Bournemouth University, ctf consultants). Case Study Method. Real life situation in real time Limited in space and time Immediate impact Immediate relevance. Research Philosophy.
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(Bournemouth University, ctf consultants)
Case study research
Hackman and Oldham'sJob Diagnostic Survey (1980)
Direct output from research method
Information for research method formulation
Johns, N. and Mattsson, J. (2005) Destination development through entrepreneurship: a comparison of two cases. Tourism Management. 26(4):605-616.
Johns, N. And Henwood, J. A. (2008) Building reflective practitioners on business programmes: an action research study . Journal of Hospitality, Leisure and Tourism Education. Accepted awaiting publication.
The main aim of this research is to describe and analyse cultural elements that express the symbolic landscape of Israel's border-tourism attractions. The methodology selected is based on the naturalistic approach of landscape interpretation. A descriptive analysis is provided of the symbolism of elements in two case studies of border tourism in Israel. These places have grown into unique tourist attractions, and they illustrate the conflict or the co-operation between Israel and its neighbouring countries. Visits to Israeli border sites usual y entail observation and hold a special meaning f or tourists, either because they can sense the danger and fear of battles conducted in the past near the border, or because they have a close and clear look at the neighbouring country. On the other hand, these sites are also places of hope for a better future - one of peace and co-operation between the two sides. In many cases the observation points have
Grown to signify both the core of the conflict and a prayer for peace, a special simultaneity of fear and hope.
Gelbman, A. (2008) Border tourism in Israe l: conflict, peace , fear and hope . Tourism Geographies. 10 (2) 193-213.
This study aims to investigate how international franchisors engage in exploratory and exploitative learning in the partner selection process and the implications for chain performance. Based on an embedded case study of a leading international hotel organisation, the findings reveal that the franchisor attempted a balanced learning approach in response to challenges caused by high cultural distance in international markets. However, the ‘crowd-out’ effect of exploration and exploitation created a ‘tension’: exploration emphasising adaptation to local needs dominated the partner identification stage in country markets, whilst exploitation stressing standardisation and efficiencies dominated the partner decision-making stage at division. As a result, a consistent brand image came at the cost of very cautious international expansion.
Wang, C. L. and Altinay, L. (2008) International franchise partner selection and chain performance through the lens of organisational learning. Service Industries’ Journal. 28 (2) 225– 238.