Transitioning from Weatherization to Home Performance

1. Transitioning from Weatherization to Home Performance Tools and Methods for Connecting Tiger Adolf BPI

2. Bad News: Not Enough Stimulus? Doomsday Scenario Administration Projection with Stimulus

3. Good News Over 500,000 units have been weatherized to date in the WAP program with ARRA funds. 700,000 units will be completed by the end of March 2012.

4. The Challenge • Nearly 130,000,000 housing units in U.S. • NY HPwES program reaching 7,000 units per year; after 9 years only 1% of the housing stock transformed. • How do we ramp up to a ten year upgrade on all existing homes in the country?

5. Ramping Up Home Performance Scenarios for Achieving Scale: We are currently on at least a 1,000 year path to systematically upgrading the performance of the nation’s housing stock. * Source: U.S. Census, 2009

7. Remodeling is a $300 Billion Industry Dkdkd Dkdkd Dkdkd ddkk Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

8. Money is in Existing Housing Dkdkd Dkdkd Dkdkd ddkk Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

9. Small Firms Dominate in Remodeling Dkdkd Dkdkd Dkdkd ddkk Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

10. 2010 Workforce Survey • BPI teamed with MIT PhD candidate, Ryan Hammond, to administer a workforce survey to 10,000 people who went through BPI certification exams. Over 2,000 responded. • Goals: • Provide baseline for understanding the composition of individuals seeking BPI certification in quickly expanding market • Create system to dynamically monitor changes and for collecting real-time strategically relevant information for BPI on a go forward basis • Provide deeper insight into the motivations, needs, and attitudes of energy efficiency workforce

11. Who is seeking certification? • Over 50% of respondents had less than a 2-year college degree • Certification from HERS and Community Colleges and Local Programs are common. So are General Contractor Licenses. • Only 28% have none of these certifications • Exam takers are spread widely across age groups but over half are 47 or older. • Individuals reporting their primary job as Energy Auditor have one of the oldest average ages, Crew Chiefs the youngest. 50%

12. % All Candidates by Employer Type Where are they working? % Energy Auditors by Selected Employer Type # of Employees

13. How much of their time are they spending on REE? • 63% report they spend 75% or more of their work time on REE • 27% spend about 50% of time on REE • 10% spend 25% or less • These percentages vary widely by organization type • However, even 40% of Non-REE specialized contractors seeking BPI certification report spending 75% of their time in REE projects Amount of Time spent directly on REE by Employer Type (e.g., a remodeling contractor adding energy specialty) % of Respondents

14. Job Characteristics and Quality Reported Median Wages Categories by Job Distribution of Reported Wages for Energy Auditor **Based on limited data

15. Job Characteristics and Quality Job Quality Index by Job Overall, perceived job quality appears to be relatively high across a number of dimensions across most jobs. Career Advancement Opportunities are the most negatively perceived.

16. Weatherization to Home Performance? • Paradigm • Mindset • Perception • Behavior • Action

17. BPI’s Green Jobs Connection http://www.bpi.org/greencollar.aspx • A job bank connecting HP contractors with a talent pool of highly trained technicians in the WAP community.

18. Building “Stackable” Credentials • From entry level worker to seasoned veteran • Across technician skills sets (auditing, envelope, heating, AC/Heat Pump, QA Inspection, etc.) • Including sales and marketing, management, and other job classifications • Working with DOE WAP designations of Energy Auditor, Installer, Crew Chief and QA Inspector

19. Competency Framework

20. Competency Framework • Physical Ability to Perform Job Required Tasks • Legal Status • Age • Prior Education • Eligible to Work • Driver’s License

21. Competency Framework • Personal Competencies: • Interpersonal Skills • Integrity • Professionalism • Initiative • Dependability • Academic Competencies: • Reading • Writing • Basic arithmetic/math • Verbal and written communication

22. Competency Framework • Workplace Competencies • Team Work • Customer Focus • Problem Solving • Decision Making • Working with Tools and Technology • Checking, Examining, Recording • Basic Workplace Safety

23. Competency Framework • Technical Competencies: • Occupation-specific skills and • Company specific skills • Leadership and delegation • Independent problem solving skills • Time management

24. Competency Framework • Industry recognized skills and competencies • OSHA • SPFA • Manufacturer Certifications • COLEMAN • ZERODRAFT • Supervisory Skills • Safety • Work Orders • National Certifications • BPI • NATE • RESNET • Advanced Math/Algebra • Software entry and analysis • Weatherization Assistant • Modeling Software • Home Energy Score

25. Competency Framework • Entrepreneurial • Sales • Marketing • Accounting • Inventory • Personnel

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32. Resources • BPI Green Jobs Connections • Home Performance Resource Center • Efficiency First Jobs Board • Linked-In • Watch Facebook

33. Guidelines for Home Energy Professionals • Addresses Demand for Consistency – In Work and Skills • Standard Work Specifications • Job Task Analyses (JTAs). JTAs identify and catalog all of the tasks a given worker typically performs when completing a suite of energy efficiency upgrades in a home. • Essential Knowledge, Skills, and Abilities (KSAs). KSAs identify the mental (cognitive) and physical (psychomotor) competencies that a skilled worker should possess to perform high quality energy efficiency upgrade work.

34. Four Job Task Analyses • Energy Auditor • Installer • Crew Leader • QC Inspector

35. Certifying Body for Four Worker Certifications • BPI won RFP – proceeding under contract with NREL • Guidelines for Home Energy Professionals will serve as authoritative documents for each certification (Spring 2012) • Certification Scheme Committees will coordinate certification development • BPI Undergoing Accreditation by ANSI Under ISO 17024 and Will Get Each Personnel Certification Accredited by ANSI • Subject Matter Experts will Assist in Developing Each of the Certification Exams (ANSI requirement) • Retrofit Guidelines will Serve as Authoritative Documents for Each Certification (complete by March 2012) • Exams Will be Introduced in Summer 2012 (pilot)

36. Existing BPI Installer/Crew Chief Certifications • Whole House Air Leakage Control Installer • Accessible Areas Air Leakage Control Installer • Crew Chief – in development

37. Red Rocks CC ALC Installer Props

38. Certification Provides Differentiation

39. Positioning in the Market Greed Ad for Individual Technicians Differentiation Ad for Contractors

40. Richart Family Builders • Weatherization contractor • Home Performance Contractors rely on quality training • Promoting and developing apprenticeship designations formally through DOL to access training funds • Approved in WA • Pending in OR

41. Energy Conservation Training Center 1) "People currently in our BPI prep training are being hired before they complete the program." 2) "We have contractors calling weekly for installer and auditor new hire recommendations.” 3) "At our last Home Performance Contractors Guild of Oregon meeting one guild member said, "As much as I'd like to think about how quickly my company can scale up its capacity to complete more home performance jobs, I now have to admit there is too much work coming in and we need additional contractors to join the Clean Energy Works Oregon (CEWO) program.”

42. Driving Forces: Standardization, Collaboration and Unification • EER market driven by utility backed energy efficiency incentives, affordable financing made possible by DOE funding, and grass roots determination • Home Performance Contractors Guild of Oregon is the vehicle through which the home performance contractor community has found a seat at the table of power • Guild members build businesses on a foundation of BPI industry standards

43. Marketing Workers • Create Profiles on Your Website – Highlight your success with them • Linked-In Pages – You AND Your Crews • Link with each other • Link with you • Link with Trainers (if appropriate) • Recommendations (Supporting Contractors, Customers?) • One-page Resumes

44. Green Opportunities • Green Training Team • Wx Training • Labor Training • Non-technical worker preparedness

45. “Skyes” – Green Opportunities • April 2011 • Friend who encouraged him to look into training • Court problems • Criminal background had been haunting my attempts at getting good jobs for years • Training Path • Needed the basics • Volunteered in addition to training • Get in, get dirty, and learn • Take whatever jobs came his way, pressure washing, cleaning gutters, landscaping, demolition, and even asbestos remediation (after more training). • Now • Hired as installation technician by a building performance company in Greenville, SC. • Relocated • “but it was worth it because it’s a good opportunity and I’m excited about it, and ready to put all of my new skills to work.” “I needed those skills to sell myself to companies that were hiring.”

46. Lessons from Skyes • Need the basics • Construction Manners • Personal Manners/Customer Service • Do what ever it takes for real experience • Willingness to relocate for opportunity • Understands the competition and need to sell himself

47. Ed Holloman – Green Opportunities • Troubled History • Unemployed and struggling to find work. • Criminal record • No Professional certifications • Pathways to Green Jobs Program • Essential Workplace Skills, Basic Carpentry, OSHA, and BPI RBE-AA-ALC (Air-Sealing Technician). • GO Training Team (GOTT) - hands-on service projects in a wide range of green jobs over the course of 16 weeks • Manual-J • Diagnostics (blower door, duct blaster and Monoxer) • Now • NC Department of Labor approved Weatherization Apprentices • GO Weatherization Training Team • Serves low-income families through a partnership with the Weatherization Assistance Program and Community Action Opportunities • Goals • Continue Training Energy Auditor ,and HERS rater “I’m kind of a perfectionist and it makes me happy to see someone else happy and to see that people really appreciate our work.”

48. Lessons from Ed • Desire and willingness • Work ethic • Not afraid to start at the beginning • Long-term, achievable goals • Utilize existing structures to create opportunity for advancement

49. Kelvin Bonilla - Green Opportunities • September of 2009 • High school • Electric car conversion • Mindset was already on green • Two Years Experience • Employee of Green Opportunities • Worked in crawlspaces with a local Community Action Agency • Performed blower door tests on Asheville’s public housing • Helped weatherize the local Red Cross facility, • Audited homes • Assisted quality assurance inspectors • Now • Trainer • Multiple Certifications: BPI Building Analyst, and BPI air-sealing technician, HERS Rater Kevin’s goal is to become a “Weatherization Guru” and to help diversify the workforce by, “reaching out to other Latinos who documented or not need to be a part of the green-building solutions and have a right to learn and take part in the industry.”

50. Lessons from Kelvin • Early Mechanical Aptitude – hands-on interests • Willingness to learn and experience • Mind-set for improvement • Interested in and able to relate to specific group of future workers • Not afraid to set BHAGS – “Weatherization Guru”